After reading and analyzing the Amazon Go case, respond to the following: Were A

After reading and analyzing the Amazon Go case, respond to the following:
Were Amazon’s diversification efforts through Amazon Go and Amazon Elements appropriate given the companies resources and capabilities? Were these risky moves by Amazon?
Can Amazon produce its online retail success in offline retail segments?
As the first mover in its shopping technology, will Amazon Go be able to succeed in the long term?
Can Amazon maintain its competitive advantage in the long run?
Rubric:
1. Identification of key facts in the case. Statement of the problem(s). Identifies and understands all the main issues in the case.
2. Analysis of the case. Examination of the issues. Insightful and thorough analysis of all the issues.
3. Discussion of options/strategies to resolve the problem. Solutions may be based on options in the case or developed by the student. Excellent research into the issues with clearly documented links to course principles or outside readings.
4. Well-reasoned and logical recommendation based on research, principles, and concepts discussed in the course. Well-reasoned and logical recommendation based on research, principles, and concepts discussed in the course.