A small business owner wants to market a product but knows nothing about marketi

A small business owner wants to market a product but knows nothing about marketing. You are his consultant. In a three full (3) page, double spaced, normal one-inch margin report, explain to the small business owner why marketing is essential and what he/she needs to do from a marketing perspective to be successful. You do not need to lay out any specifics that would be included in a marketing plan. THIS IS NOT A RESEARCH PAPER. REPORT IS YOUR WORK BASED ON YOUR MARKETING KNOWLEDGE. BE SURE TO USE THE MARKETING TERMINOLOGY IN YOUR REPORT. Grading will be based on a rubric.