1. Twitch Twitch is an interactive livestreaming service for content spanning ga

1. Twitch Twitch is an interactive livestreaming service for content spanning gaming, entertainment, sports, music, and more. We work with the media advertiser Mediacomm for a campaign with Coca Cola.
2. The assignment is to walk through the day in the life of a media advertiser. Start with time spent in various work tasks/sleep/eat/exercise/online activity/friends/other but spend more time investigating how they spend their work day. Be as detailed as possible.
3. Create a “Day in the Life” (see attached Word template) pie chart correlating to the five to eight main buckets of time spent in a typical day. Adjust values and titles as needed to reflect a full day of a media advertiser.
4. Write an assessment of how this customer analysis may influence a digital strategy. Tie back what you learned through research to both the messaging and mediums of digital marketing efforts.