�‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍�� Review the materials provided to you regarding this comp

�‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍�� Review the materials provided to you regarding this competency. The analysis and research from this competency will be used for the other strategy competency work that you will do, especially your final summative assessment for the BBA degree. • Reflect on the community that you live in. Consider techniques and strategies you can bring to add value (financial, environmental, intrinsic, etc.) to your community based on an existing need. • It is permissible to determine a business that you would like to develop throughout the three strategy competencies (Strategic Fundamentals & Environment, Competitive Advantage, and Business Plan) to assist with resolving a need within your community. • Do some research about the business you have chosen using credible, academic resources. You will include them as references in both the plan and PowerPoint, but also cite them throughout your analysis as supporting information for your proposal. • Develop a plan for your proposed project to structure your analysis. You will need to write a clear and concise plan with about one paragraph for each of the following sections (and subsections): 1. Introduction: Clearly explain the problem your new business is trying to solve and state why this is the right strategy at the right time to provide value to your community. Support the viability of this business by showing demographic data, using the appropriate government data sources, designated with a .gov indicator on their websites. 2. Role of strategy: How does the positioning of the new business increase value? 3. Techniques used to formulate the positioning: What steps will be necessary to develop this new business? 4. Industry analysis: What is the‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ state of the industry overall? What is its history and what are future expectations for the industry as a whole? 5. SWOT analysis: What are the strengths, weaknesses, opportunities, and threats for your particular business? Include a graphic as a visual summary. Microsoft Word “Smart Art” has templates that may be used. 6. Strategic-Planning Process: Discuss the following steps in the strategic-planning process: A. How will you determine the organization’s mission and goals? How do you justify your organization’s mission and goals? B. What are the strengths and weaknesses for your particular business? C. Which one of the follows strategies from the competency will you implement for your particular business? Recall the Porter’s Key Strategies and Ghemawat’s “AAA” Global strategies, including: • Cost leadership • Differentiation • Focused cost leadership • Focused differentiation • Adaptation • Aggregation • Arbitrage D. How will you implement the company’s strategy? Recall the implementation strategies you read, including: • Tactical • Operational • Contingency • Crisis Planning 7. Financial Considerations: What are the financial ramifications related to your new business? How might your proposed strategy impact current leadership structures? 8. Organizational Structure: How could the organizational structures reposition to promote innovation and creativity that would result in greater organizational effectiveness and efficiency? 9. Conclusion: Summarize the key points you have made in a single paragraph with clear, concise, positive, language. Step TWO: Write Plan • Write a five- to six-page Strategic Positioning Plan using APA citation f‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ormat. Use at least three sources from your research.

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