y a company that uses “nudge” techniques to influence their customers or employe

y a company that uses “nudge” techniques to influence their customers or employees (like what is described in the Uber reading). Describe those techniques and the psychological concepts (drawn from the Uber and Choice Architecture readings) they rely on.
https://www.nytimes.com/interactive/2017/04/02/technology/uber-drivers-psychological-tricks.html?smid=pl-share&mtrref=fordham.blackboard.com&gwh=C9C7F1C84A0905A2A63DE4CD075782CB&gwt=pay&assetType=PAYWALL