This assignment has been designed to offer an insight into how marketing theory

This assignment has been designed to offer an insight into how marketing theory can be applied to the events, tourism, or hospitality industry. The completed assignment should demonstrate the use of theoretical models and techniques from marketing disciplines with analysis and application to the specific sector. Hence, students must choose one organization from their industry (i.e., events, tourism, or hospitality) and critically discuss one aspect of its marketing strategy in the light of literature.

In this assignment, you will be formulating strategies your company using the SW

In this assignment, you will be formulating strategies your company using the SWOT matrix, the BCG matrix, and the QSPM matrix. Please submit all your work in a single MS word document (e.g., you may insert screenshots of the completed matrices). Specifically:
1. Create a Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix based on the key internal and external factors you identified in Assignments 3 & 4. (Tip: You may modify the table from the “Kung Fu Tea” activity to make your own SWOT matrix.)
2. Create a Boston Consulting Group (BCG) matrix for your company, focusing on a few key products. You may use the template posted on Carmen.
3. Create a Quantitative Strategic Planning Matrix (QSPM) for your company, focusing on four alternative strategies of your choice. You may use the template posted on Carmen.

Advice from my Supervisor: I feel that you may need to narrow down your research

Advice from my Supervisor: I feel that you may need to narrow down your research to only one group (either tourists or tourism professionals). This will make your life easier. If your work draws from survey research, it may be more quantitative than qualitative, unless your survey primarily consists of open-ended questions. Content analysis is usually used to quantify qualitative data (like text and images).
So could you please also make a survey with made up results to add into the thesis.
Formatting and template is attached.
Proposal attached is my previous order.

You can choose any of the topics. Some comments for you to think about. No matte

You can choose any of the topics. Some comments for you to think about.
No matter which one you choose, you need to think about how you will measure satisfaction (e.g., satisfaction with the services, facilities, visitor’s experience).
You need to do some literature review. Please search the library data base using some key words. From the literature review, you can check studies on similar topics to help you to define your own topic more specifically and to avoid repetition. You can also apply similar methods from the other researchers (e.g., the measures/scale/questionnaire items) in your own survey/interview.
Moreover, after you have clearly defined your topic, you will know clearly what are the data/information that you will collect in your study (and what will not be included in your study), and who will be the respondents who have the best knowledge/information to answer your survey / interview questions. Do you have access to the respondents who can answer your questions? If not, you may need to change your topic. You should have very clear ideas for these issues.
about the pages : The most important thing is to cover the sections included in the guideline.
You can also refer to the sample proposal

Compplete the Assessment Bwhich is mentioned at Study Guide P.43-44. The selecte

Compplete the Assessment Bwhich is mentioned at Study Guide P.43-44. The selected event hold in HK.
3000-3500 word
1. What is the policy behind proposed idea?
2. What the objectives purseued
3. What needs you want to meet
4. How to show shared objectives with public setor partner
5. Conclusion
The reference support mentioned in attached tutorial noted
Here is the contect of the event https://www.hkmarathon.com/race-information/
Thank you.

Your Paper Part 1 is due by the end of Week 8 (11:59pm Oct 17) and should cover

Your Paper Part 1 is due by the end of Week 8 (11:59pm Oct 17) and should cover the following content:
Company Overview
• Describe the company’s locations, size, ownership/management, and current target markets
• Specify the company’s mission and vision (revise/develop these statements)
• What’s the company’s competitive advantage?
External Assessment
• Identify key external factors (at least 5 opportunities and 5 threats)
• Create an External Factor Evaluation (EFE) matrix • Create a Competitive Profile Matrix (CPM)
Internal Assessment
• Identify key Internal factors (at least 5 strengths and 5 weaknesses)
• Create an Internal Factor Evaluation (IFE) matrix
Proposing New Strategies
• Set long-term objectives for the company
• Create a Boston Consulting Group (BCG) matrix
• Propose at least four new strategies (you may consider incorporating the global perspective into some of your strategies, though it is not required)
• Map these strategies on the SWOT matrix
• Map these strategies on the QSPM matrix

Each student will put themselves in the position of a new Communications Executi

Each student will put themselves in the position of a new Communications Executive of a Tourism Board or a CVB, at city or county level. (For non-US destination, at the equivalent administrative level)s
The destination will be proposed by the student and validated by the professor. I already choose the destination, please do Beijing China.
You will have to create an original Powerpoint presentation (10 to 15 slides maximum) to propose the new advertising and public relation strategy of the destination to the CVB’s CEO.
The presentation shall include a review of the past and existing advertising and PR strategy, a constructive criticism, and offer a new, refreshed strategy to improve the destination’s image on all potential leisure and business travelers, domestic and international, from Z Generation to Active Boomers, and enhance the destination’s appeal.
Students will be asked to take into considerations the situation created by the COVID-19 in the destination they will have selected, analyzing how the destination should make adjustments to its public relations campaign during in 2021 and 2022.

https://www.seattletimes.com/nation-world/the-cruise-industry-says-its-safer-tha

https://www.seattletimes.com/nation-world/the-cruise-industry-says-its-safer-than-other-vacations-heres-what-covid-experts-say/
Students will be required to submit a 2 page (double-spaced) reflection of the article. One paragraph should be dedicated to summarizing the story and the rest of the paper should discuss your personal reflections and opinions on why you feel this is important for the hospitality industry, how it might improve the industry, why it presents a challenge for the industry, etc.

Each student will put themselves in the position of a new Communications Executi

Each student will put themselves in the position of a new Communications Executive of a Tourism Board or a CVB, at city or county level. (For non-US destination, at the equivalent administrative level)s
The destination will be proposed by the student and validated by the professor. I already choose the destination, please do Beijing China.
You will have to create an original Powerpoint presentation (10 to 15 slides maximum) to propose the new advertising and public relation strategy of the destination to the CVB’s CEO.
The presentation shall include a review of the past and existing advertising and PR strategy, a constructive criticism, and offer a new, refreshed strategy to improve the destination’s image on all potential leisure and business travelers, domestic and international, from Z Generation to Active Boomers, and enhance the destination’s appeal.
Students will be asked to take into considerations the situation created by the COVID-19 in the destination they will have selected, analyzing how the destination should make adjustments to its public relations campaign during in 2021 and 2022.

In prior activities, we have reviewed the types of events that are part of the M

In prior activities, we have reviewed the types of events that are part of the MICE industry (Meetings, Incentives, Conventions, Exhibitions) and also reviewed benchmarks in how much an attendee may spend in hosting an event. In this summative assignment, you will identify an upcoming event that you are interested in attending and calculate the cost for attending the event. Refer to the PowerPoint and or stats to understand categories of expenses and then search for the cost of each line item.
Related Learning Objective(s)
Explain the economic impact MICE events to sectors of the hospitality ecosystem ($$spend)
Tasks
In this assignment you are asked to research online an event of interest to you. You are encouraged to select a event of interest to you as assignments moving forward will often ask you to benchmark processes or expenses involved in attending it.
Preparation Steps
Search online for an event of interest. Locate the event page of the hosting organization. Note the URL or web address. This should not be the event listing from the event venue.
Review the event page that details the scope of the event, dates, and the costs to register. This may also include the “event hotel” which may have special rates for attendees.
Based on event dates and location, calculate and or estimate the costs to attend considering/including at least 5 categories of expenses. Refer to the PPT again on popular expense categories (e.g. travel, lodging, etc). For example, if you are in Seattle and want to attend an event in LA, how much does airfare cost for the days you will attend the event?
In a short essay assignment
List the name of event with dates of the event at the top of your submission
List the Url or web address of the event where attendees may register
List the category and estimated expense for each based on your research (At least 5)
List the total expenses estimated to attend
Rubric
MICE event attendee cost
MICE event attendee cost
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeEvent name and dates
1 pts
Full Marks
Listed the event name and dates at the top of the submission.
0 pts
No Marks
Did not list either the event name and/or dates at the top of the submission
1 pts
This criterion is linked to a Learning OutcomeURL address of event organizer page
1 pts
Full Marks
Listed the Url or web address of the event organizer page. This page should describe the event context and be where an attendee can register.
0 pts
No Marks
Did not submit a URL address or provided a web address of the listing of the event from the venue hosting the event
1 pts
This criterion is linked to a Learning OutcomeIdentification of 5 expense line items
3 pts
Full Marks
Identified 5 expense categories for attending an event along with their estimate of costs from research.
1 pts
Supported
Identified less than five categories of cost to attend the event.
0 pts
No Marks
Did not identify any category of expense and or estimated cost from their research
3 pts
This criterion is linked to a Learning OutcomeDestination choice
Application of themes in destination choice
1 pts
Exemplary
Totaled estimated cost to attend
0 pts
No Marks
Total estimated costs not summed or referenced in submission
1 pts
Total Points: 6