Assume that a multispecialty medical group has decided to segment the market in
Assume that a multispecialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, white collar professionals who are married, with both spouses working outside the home. How might this medical group tailor its marketing mix to appeal to this segment? Requirements: 1. At least 275 words. 2. APA format with at least two cited references (APA format).

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