Category: Reading homework help

 
Reading Guide Module 2
Major Theories of Media Effects: Chapter 1: The Role of Theory in Scholarly Fields
To assist you with the assigned readings, I have developed an outline of questions for you to answer. Think about this as a key for what information to pay attention to in the reading. Research shows that students learn and retain information better when they can write it down in their own words.
Try to answer the questions within these guides in your own words rather than copying and pasting the content from readings/lectures. The idea is to see if you can succinctly answer the question in your own words based on the knowledge you gained from your readings/lectures. Try to answer each question within one to three sentences.
1.    Primary purpose of any scholarly field is: 
2.    What is knowledge?
3.    What is the focal phenomenon of media effects? 
4.    What are ontological and epistemological beliefs? 
5.    What is the difference between evolution and revolution of ideas?
6.    What is a theory? 
7.    What are advocacy and scientific theories?
8.    What are the differences between advocacy and scientific theories?
9.    What are the five components of scientific theory? Which ones are the most important?
10.    What is the life cycle of scientific theories?

 
1. Watch Profe Acosta’s recorded lecture for WEEK 2.
2. Post a brief personal written, audio or video reflection on any aspect of the lecture content.
3. Post at least one (1) question for your classmates related to the Week 2 lecture.
4. Respond to at least one (1) classmate’s question.
5. You will earn twenty points (20) points and attendance credit on 4/8 for completing this assignment in full.
Lecture Reflection  (10 points)
Watch Profe Acosta’s ???? ???? ???? WEEK 2 recorded lecture from start to finish. We will verify that you have watched the video in full using Canvas analytics, so please don’t skip over this important step ????!
Post a lecture reflection on this discussion thread. Your reflection may be submitted in written (200 words minimum) or audio/visual format (minimum 2 minute recording). 
At the top of your post, include an appropriate title for your reflection.
Feel free to talk about any aspect of the lecture that interested you.
Do your best to connect the lecture content with course themes, meta-topics, materials and/or readings we have explored in SPAN 139.
Be sure to include details that evidence you indeed watched the video!
Feel free to include images and/or related media with your post (optional).
Question (6 points)
Think about the WEEK 2 video lecture content—how do the concepts Profe Acosta introduced connect to topics we have explored thus far in SPAN 139?
Post at least one (1) carefully-crafted discussion question for your classmates based on the video lecture.
Minimum twenty-five (25) words.
 
Answer (4 points)
Respond to a classmate’s question. Your response should be thoughtful and demonstrate familiarity with the course materials and WEEK 2 lecture video.
You may post an audio or written response. Minimum twenty-five (25) words or thirty (30) second recording.

Watch the following AXE commercials “Anarchy” at: Das Neue AXE Anarchy – For Him and For HerLinks to an external site.

AXE AnarchyLinks to an external site.

AXE Anarchy the graphic novelLinks to an external site.

The graphic novel – AXE AnarchyLinks to an external site.

discuss how use of social media in IMC mix is applied in this case.
For instance the AXE “Anarchy” campaign integrates social media into its IMC mix by attaching links to videos and a graphic novel across multiple platforms, engaging a wider demographic by multimedia storytelling. 

Watch the following AXE commercials “Anarchy” at:

Das Neue AXE Anarchy – For Him and For HerLinks to an external site.

AXE AnarchyLinks to an external site.

AXE Anarchy the graphic novelLinks to an external site.

The graphic novel – AXE AnarchyLinks to an external site.

discuss how use of social media in IMC mix is applied in this case.
For instance the AXE “Anarchy” campaign integrates social media into its IMC mix by attaching links to videos and a graphic novel across multiple platforms, engaging a wider demographic by multimedia storytelling. 

Review the crisis communication case studies in both the Lachlan and Liberman texts.
In the Apple “Bendgate” crisis, the company faced a variety of challenges, including a component called Technology-Image Expectancy Gap Theory.  In at least two brief paragraphs (30 to 50 words each):
1 — Define and provide an example of the Technology-Image Gap Theory, other than “Bendgate.”
2 — Discuss how Apple was effective or not before, during and after the communication crisis.
References to crisis communication research/theories from the textbooks and previous material are always suggested to bolster your discussion. 

Review the crisis communication case studies in both the Lachlan and Liberman texts.
In the Apple “Bendgate” crisis, the company faced a variety of challenges, including a component called Technology-Image Expectancy Gap Theory.  In at least two brief paragraphs (30 to 50 words each):
1 — Define and provide an example of the Technology-Image Gap Theory, other than “Bendgate.”
2 — Discuss how Apple was effective or not before, during and after the communication crisis.
References to crisis communication research/theories from the textbooks and previous material are always suggested to bolster your discussion. 

 How does the structure of the excerpt help the author make his argument about life in California for Dust Bowl migrants? 

In our exploration of the stereotypes specific to Italy, we often confronted the idea of race, especially in relation to Italy’s colonial histories, Italian emigration, and those from the Italian South. In your response work, choose one stereotype that you believe exemplifies the construction of race in the context of Italy. Why did you choose this example? What or whose race is being constructed and by whom? How might this stereotype inform, or even authorize, racism? What, if any, means have developed to protest and/or resist this stereotyping?
Requirements: 750-1,000 words (2-3 pages, double spaced); please upload as a Word/Pages document.

 How does the structure of the excerpt help the author make his argument about life in California for Dust Bowl migrants? 

In our exploration of the stereotypes specific to Italy, we often confronted the idea of race, especially in relation to Italy’s colonial histories, Italian emigration, and those from the Italian South. In your response work, choose one stereotype that you believe exemplifies the construction of race in the context of Italy. Why did you choose this example? What or whose race is being constructed and by whom? How might this stereotype inform, or even authorize, racism? What, if any, means have developed to protest and/or resist this stereotyping?
Requirements: 750-1,000 words (2-3 pages, double spaced); please upload as a Word/Pages document.