Category: Media

PLEASE READ CAREFULLY. This is a test grade for me and I am stressed. The company is Glidden. Please read everything attached on the PDF.
There are two key sections to a consumer profile. The first is the demographic profile followed by the psychological profile.
Beginning with the demographics, start with the general population figure of your target audience (male and female individuals between the ages of 35 to 44) using the information from the U.S. Census Bureau.
https://www2.census.gov/library/publications/decennial/2020/census-briefs/c2020br-06.pdf
Then narrow that general population figure to a more specific target audience population. The target audience population can be determined by using the percentage figure found at the Home Industry Standard Design.

The Top 30 DIY Trends and Statistics You Need to Know [Updated for 2023]

Finally, include the appropriate demographic information on your target audience. These characteristics include ethnicity, geographical location, education, employment status, marital status, and household income/composition.
Psychographic data refers to your consumer’s attitude, aspirations, activities, interests, lifestyle and the like. For the purposes of this consumer profile and media plan, you should include their use of the various media types. Many times, you can review information on generational groups for psychographic information. In this case, your target audience is a mix of older Millennials and younger Gen Xers. Another direction to consider is general information on DIY consumers. There is plenty of information available online regarding the DIY consumer group. One good source is diyconsumer.com.
https://divvyhq.com/content-strategy/what-are-psychographics/

For this assignment, I want you to build a media contacts list. In public relations (part of working with the media) it’s important for PR professionals to have a media list that they keep up with on a continual basis. This media list should be for a certain demographic and geographic area that you want to focus on for the organization you work for.

For this assignment, you will need to complete all the bullets below for best results. You will create this as a paper assignment in terms of structure, but you can use charts and images throughout to help demonstrate why you have chosen these media contacts for your list. You will use this list again later in the semester as part of your overall final project.

For this assignment, you must have at least two sources (you can use your text as one – websites are okay). You must include answers to all the following bullets within your paper.
Pick an organization or company that you want to use for this class (you will pretend to be their media relations/public relations professional for this class).
Explain who you have chosen and why you have chosen them. They can be a small, medium, or large organization/company.
Who is their demographic or target audience? (Ages, gender, income/socio-economic status, area of the country or world) – you cannot say, everyone.
What is this company/organization’s mission?
Pick the different types of media types or mediums that they would want to appeal to for news coverage or even advertising.
These should be print newspapers, magazines, radio, TV, internet and please explain why for each medium. Why did you choose them?
Create a list of all these mediums and see if you can find at least one contact for them and add it to your chart (hint – use their website). You must have at least four types of media represented. Explain why you chose them.
For example – if Myrtle Beach was part of your market, these would be how you could showcase your TV choices. Please note these should NOT be employees of the company you’re profiling. These should be media members who you want to COVER you.
TV
WPDE News Channel 15
Victoria Spechko
News Director
TV
WMBF News
Rob Blumquist
Assignment Editor
TV
WBTW News 13
Nicole Boone
Evening Anchor
RADIO
WQZQ
Jon Smith
On Air Personality
Newspaper
The Sun News
Larry Williams
Editor
Magazine
Grand Strand Magazine
Jodi McKenzie
Writer/Editor

You need to have a minimum of 6 media sources – NONE should be the company you are representing.
Write a one-page synopsis after your media list and chart is complete about how you would use this list to help maintain a relationship with the media and have good “media relationships”. You can even explain what types information you may share with them based on the company/organization you choose to profile.

Caution – I wouldn’t recommend doing a national branded company like Coke or Pepsi, this list would be world-wide. Try and think more local or regional to help you narrow your list. Be creative and pick something fun!

Format: APA or MLA, Times New Roman, 12pt. font – Double Space, Cover Page & References pages do not count towards page count.
Sources: Minimum of two (you may use your text as one)
Length – 3.5 Pages Minimum – 6 Pages Max
*Cover pages and works cited/reference pages do not count towards page count.
Points – 75 Points
The TV things were in a graph but did not show when pasted and copied.

please read the instruction carefully before you atart work
Those are some readings you may use: – Van den Hoonaard & van den Scott [hereafter VDH] Chapter 2: Asking Questions and Identifying Goals VDH,
Chapter 4: Ethics on the Ground: A Moral Compass – Engaging with Indigenous Communities learning bundle VDH,
Chapter 5: Observing Social Life Through Field Research VDH, Chapter 6: In-Depth Interviewing VDH,
Chapter 7: Focus Groups Leslie, L. (2017). Communication Research Methods in Postmodern Culture: a Revisionist Approach. pp. 46-48, 51-53, 229-238, 245-251
Schill, D. (2012). The Visual Image and the Political Image: A Review of Visual Communication Research in the Field of Political Communication. Review of Communication, 12, 2, 118-142
Livingstone, S. (2010). Giving People a Voice: On the Critical Role of the Interview in the History of Audience Research. Communication, Culture and Critique, 3, 4, 566-571，
VDH Chapter 8 (Unobtrusive Research)，
VDH Chapter 3 (Strategies for Designing Research)，
Fiske Audiencing: A Cultural Studies approach and Couldry The view from inside the ‘simulacrum’: Visitors’ tales from the set of Coronation Street.
Discourses of denial: mediations of race, gender, and violence.
Mapping race in the media.
if you got any question, please feel free to text me.

In light of the absence of ethics approval for surveys and questionnaires, this study adopts a qualitative approach. It involves analyzing advertisements from brands like Fair & Lovely and Ponds, along with scrutinizing past interviews with Priyanka Chopra. The methodology integrates semiotics to uncover symbolic meanings in the ads and discourse analysis to unveil Chopra’s identity shaping through language. This combined analysis will aim to reveal the intricate interplay between media, celebrity representation, and cultural narratives.

we discussed how AI programs like ChatGPT are now being used to support academic writing and together we looked at an essay that ChatGPT had written specifically on the topic of how research and writing are changing in Book & Media Studies. Write an essay that makes an argument about how AI is changing research and writing in Book & Media Studies and whether these improvements are good, bad, or neutral.

You are to write ONE essay of between 900 and 1200 words (maximum word count) in response to one of the following prompts. You are not expected to do research for this essay, but you must cite any sources that you use (except for lecture notes, which we will consider common knowledge).
Essay Prompts (select one):
1. In Lecture 9, we discussed how AI programs like ChatGPT are now being used to support academic writing and together we looked at an essay that ChatGPT had written specifically on the topic of how research and writing are changing in Book & Media Studies. Write an essay that makes an argument about how AI is changing research and writing in Book & Media Studies and whether these improvements are good, bad, or neutral. Your essay may refer to or use the essay we looked at (available at this https://www.dropbox.com/scl/fi/azg9kyxj73xjr29xawjbe/ChatGPT3-Essay.pdf?dl=0&rlkey=van85sf0lohjrt03iz83rxwxj to an external site.) as an example.
2. Over the semester, we have discussed what responsible research looks like, taking into consideration everything from the biases inherent in search algorithms (like Google) to the exploitation of visual rhetoric to the challenges of legal restrictions (such as copyright). Write an essay that makes an argument about how research can be ethical/unethical or responsible/irresponsible. You may discuss research tools or concepts such as search terms, graphs, and objectivity/subjectivity, although you are not limited to these tools/concepts.

Step 1: Download the assignment template document. For this assignment, you will choose one journal/newspaper article, book, movie, music album or song, video game, podcast, or TV/radio show to evaluate.
Step 2: Following the instructions in the template, write your responses within the template.
Step 3: Submit your assignment.
On the Week 6 Assignment link, scroll down to the Assignment Submission section. 
Click Browse My Computer. 
Locate and select your completed template document on your hard drive. 
Click Open to attach the document. (When attached it will appear below the Attached Files section.) 
Click Submit. 

It is an article analysis. Should summarise the main argument of the article or book chapter, critically engage with the piece, and articulate a question or problem you were left thinking about. Must be written in formal academic English, submitted in 12-point serif font with 1-inch margins, and use either MLA or APA format.

Taking into account the course reading, the Indigenous Learning Bundle, and the CUREB forms, write a
reflexive response which incorporates and extends some of the key concepts explored regarding ethical
research. How could these concepts be valuable to qualitative research as a whole? Which other
vulnerable populations could we need to consider here? And how does your specific position as a
researcher impact your understanding and implementation of collaborative ownership of research or
OCAP principles?
The goals for this assignment are to give you some practice in reflexive writing where you consider your
individual position as a researcher in relation to a research project. By exploring research ethics
specifically, this assignment asks you to outline and highlight the importance of justifying how and why
researchers make the choices they do regarding participants and methodologies from an ethical
standpoint. These sorts of justifications will be a crucial aspect of your research proposal due later in the
semester.
Our assignments generally build towards your final proposal by asking you to engage with specific
aspects of the research process. Don’t worry if your research focus or questions change significantly
between this assignment and the proposal—you are not locked in to a specific topic or questions for the
entirety of the course. It is completely fine if you engage with completely different research topics for
each of our assignments.
Those are some readings you may use:
– Van den Hoonaard & van den Scott
[hereafter VDH] Chapter 2: Asking
Questions and Identifying Goals
VDH, Chapter 4: Ethics on the
Ground: A Moral Compass
– Engaging with Indigenous
Communities learning bundle
VDH, Chapter 5: Observing Social Life
Through Field Research
VDH, Chapter 6: In-Depth
Interviewing
VDH, Chapter 7: Focus Groups
Leslie, L. (2017). Communication
Research Methods in Postmodern
Culture: a Revisionist Approach. pp. 46-48, 51-53, 229-238, 245-251
Schill, D. (2012). The Visual Image and
the Political Image: A Review of Visual
Communication Research in the Field
of Political Communication. Review of
Communication, 12, 2, 118-142
Livingstone, S. (2010). Giving People a
Voice: On the Critical Role of the
Interview in the History of Audience
Research. Communication, Culture
and Critique, 3, 4, 566-571

There is a list of 12 topics to choose from but I am choosing the topic of FAKE NEWS
RESEARCH PAPER
PROJECT DESCRIPTION
In this project, you will select a topic discussed in class from the list provided below, conduct additional research on the topic, and share this information in a research paper.
Project 3 consists of:
1. Project Requirements (topics and content to cover)
2. Paper Requirements (content organization)
3. APA Resources (how to cite and select sources)
PROJECT REQUIREMENTS
For the topic below complete ALL THREE sections:
Fake News
(online video source) https://www.pbs.org/video/fake-news-vs-real-news-ltadaw/
A transcriipt of this video is attached
CLASS RESOURCES (2)
https://learning.oreilly.com/library/view/my-social-media/9780135913611/ch02.xhtml?sso_link=yes&sso_link_from=umgc
https://learning.oreilly.com/library/view/digital-information-ecosystems/9781786304148/c07.xhtml?sso_link=yes&sso_link_from=umgc
SECTION 1: SELECT ONE TOPIC FROM THE 12 TOPICS LISTED ABOVE
Answer the questions below:
Item 1: Which topic did you select?
Item 2: Why does this topic appeal to you?
NOTE 1: Section 1 should be the shortest section of your paper (10-15%).
SECTION 2: SUMMARIZE THE TOPIC YOU SELECTED USING CLASS RESOURCES (the 2 class resources listed above, the PBS video, and my discussion thread which is attached as a screenshot)
Discuss your topic as presented in class. This is a summary of all the resources used in class relating to the topic.
Item 1: Summarize the information on the topic as presented in the class, using the Read & Watch resources AND any classroom discussion (I attached a screenshot of my discussion post thread, please this) of the topic.
Item 2: Is the topic you selected relevant in a course on digital and social media? Whether you answer yes or no, justify your answer.
Section 2 Sources: Include the source(s) as an in-paper citation and on your References page.
NOTE 2: Section 2 should comprise (30-40%) of your paper.
SECTION 3: CONDUCT ADDITIONAL RESEARCH ON THE TOPIC
Provide additional information on the topic you selected by locating ONE new resource (in addition to the resources provided in class) to expand your knowledge of the topic.
Item 1: What additional source did you find on the topic you selected?
Item 2: Why is the source you found (a) relevant, (b) credible, (c) accurate, and (d) unbiased based on what you learned from UMGC’s Guide to Evaluating Research Sources? Address a-d in your answer.
Item 3: What new information did the source contribute to the topic as presented in class?
Section 3 Source: Include at least ONE SOURCE related to your topic that has NOT presented, discussed, or posted in the weekly Read & Watch in class or posted in the 15 topic list above. Include this source as in-paper citation and include it on your References page.
NOTE 3: Section 3 should comprise the majority of your paper (45-60%). This is where your primary focus should be.
Paper Requirements
1. Your paper must follow APA format guidelines throughout.
(A sample APA template for you to use is attached to the bottom of this page. It contains Latin placeholder text. Replace the text with your content).
a. Double-spaced
b. 1-inch Margins
c. 12-point size professional font (e.g. Times New Roman)
d. Header
e. Automatic Page numbers
f. Title page
g. Reference page
2. Length: Minimum of 1,000
(Title page, Reference page, and direct quotes do not count toward the total word count).
NOTE 4: Going over 1,500 words is fine, but if you are under 900 words you will be penalized (10%).
3. Title Page
Your title page must be APA formatted and include the following:
a. Project Name
b. Your Name
c. Course Name and Section Number
d. Semester
e. Instructor’s Name
f. Title of Research Paper Topic
4. References Page
Your References page must be APA formatted.
5. Sources: Include the source(s) from Section 2 and at least one source in Section 3.
Clarification: Please do not use unprofessional sources such as Wikipedia, About.com, Answers.com, Dictionary.com, How.com, or anything remotely similar. Examples of scholarly sources include textbooks, articles, academic journals, and conference proceedings. Scholarly resources are written by experts in their fields, grounded in research, and often refereed (reviewed and edited by researchers in the field). Examples of professional sources include trade journals or magazines. Professional sources are written for a specific audience that works in a certain field. They are not research-based. You can also use our course content (e.g. Read & Watch resources) as a source as well. UMGC has a top-notch, extensive online library. You can find many scholarly and professional sources there.
NOTE 5: You can also use social media (e.g. Twitter posts, blogs, YouTube) sources as well as this is a paper about the use of digital and social media.
6. Setup & Organization
Your paper must include the following pages and Level 1 Headings:
a. Cover Page
b. Topic Introduction (Section 1)
c. Topic Discussion (Section 2)
d. Additional Research (Section 3)
e. Reference Page
APA Resources
UMGC’s Library offers several resources for APA formatting and citation style, including the resources below:
APA 7th Edition: General Rules, Citation Examples, and Video Overview (UMGC Library).