Category: Marketing Strategies

2000 words (10% +/- | Minimum word count 1,850, maximum 2,200 words)
Table of Contents + text in tables and diagrams + Reference List ARE NOT included in the word count
An Executive Summary is NOT required.
Submission MUST be in Word format – pdf submissions will not be marked.
Task | You are required to undertake an analysis of the strategic options available to the organisation and make a recommendation as to which strategic initiative the organisation should pursue.
Apply your knowledge of theory and concepts covered in the relevant course Modules undertake an analysis of the organisation’s strategic content, particularly its current business-level strategy, strategic options and preferred strategic initiative, evaluation of the strategic initiative. In conclusion, provide a concise overview and justification of the best future strategy options available to the organisation.
CORE TEXT The assignment draws on core information from the course Modules and Part 2 in this text which is available in the RMIT library | Whittington, R., Angwin, D., Regner, P., Johnson, G., Scholes, K. and Koleva, P., 2020. Exploring strategy, text and cases. Pearson Education.Links to an external site.
CASE STUDY ORGANISATIONEu Yan Sang is the case study organisation that forms the basis of Assignments 1,2 and 3.
Refer to the Data Pack Download Data Packfor contextual information on the organisation and its industry.
You are required to undertake additional strategy research from a range of relevant scholarly and professional sources (e.g. journal articles, professional publications relating to the topics and industry).
Assessment Criteria
To fulfil the assessment criteria, your report you should demonstrate you have completed each of these criteria at the required academic standard of final year undergraduate study. See the Rubric criteria below for specific expectations for each grade band.
Criteria 1Critically analyse the company’s current business-level competitive strategy using either Porter’s Competitive Generic Strategy framework OR Miles and Snow Strategy typologies to determine how the company achieves competitive advantage. Based on your analysis make a recommendation for a future competitive strategy the company should pursue at the business-level. Justify your recommendation with scholarly and business insights
To help your analysis use this worksheet: Business-level Competitive Strategy 2460 worksheet Download Business-level Competitive Strategy 2460 worksheet+ Module resources + Chapter 7 in Whittington et al. 2020
Criteria 2Propose ONE new strategic initiative for the organisation to implement in a short-term time-horizonLinks to an external site. that focuses on immediate outcomes in the near future. This initiative must address the organisation’s immediate business needs and challenges arising from the SWOT analysis. Explain in detail the features of the strategic initiative and justify why it is strategic. Apply your analysis using the Ansoff Growth Matrix to identify potential growth opportunities. Justify your analysis with scholarly and business insights.
To help your analysis use this worksheet: A2 Strategic Initiative Ansoff Growth Matrix worksheet Download Strategic Initiative Ansoff Growth Matrix worksheet+ Module resources + Chapter 8 in Whittington et al. 2020
Criteria 3Utilising the SAFE evaluation criteria in Whittington (2020, Table 12.1) evaluate your new strategic initiative. Provide examples for each of SAFE criteria that are substantiated with scholarly and business insights and citations. When evaluating your proposed initiative consider the overall strategic position of the organisation.
see A2 Strategic Initiative Evaluation SAFE worksheet Download Strategic Initiative Evaluation SAFE worksheet+ Module resources + Whittington et al. 2020. Ch. 12: Section 12.3Links to an external site. onward
Criteria 4Future Directions: International strategy. Assess the future international strategy for the case-study organisation. Apply the International Strategies Framework (in Whittington et al., 2020, Ch.9, Figure 9.4, pg.281) to analyse and recommend what future direction to take. Discuss the advantages and disadvantages of global integration versus local responsiveness that the organisation will need to consider to be able to continue to succeed internationally. Substantiate your analysis with scholarly and business insights.
see A2 Future Directions International Strategy worksheet Download Future Directions International Strategy worksheet+ Module resources + Whittington et al. 2020, Ch.9, Sections 9.4, Links to an external site.
Criteria 5Overall Presentation + Application of Scholarly Requirements | The overall presentation in a professional business report format Links to an external site.including an Introduction, quality of presentation; standard of academic writingLinks to an external site.. standard of scholarly and business insights; quality and application of referencing
Referencing: Minimum requirements of 10 scholarly, professional and industry sources applied in the RMIT Harvard or Harvard style.
This A2 Presentation guideline Download A2 Presentation guideline has specific requirements.
ill provide all the information needed.

Please provide an answer that is 100% original and do not copy the answer to this question from any other website since I am already well aware of this. I will be sure to check this.
Please be sure that the answer comes up with way less than 18% on Studypool’s internal plagiarism checker since anything above this is not acceptable according to Studypool’s standards. I will not accept answers that are above this standard.
No AI or Chatbot! I will be sure to check this.
TOPIC 2: SUPPLY CHAINS
Choose a product that you used today. Look up where it was made and the different channel partners used to deliver that product to you. Are you surprised?
TOPIC 3: PRICING
Describe the concept of price bundling. Why might a company initiate this pricing strategy? Give an example of a company for which you are a customer that implements price bundling and how the combined pricing strategy affects customer behavior. (Think about the telecommunications industry, restaurants, software, etc.)
Answer each topic separately and should be 250 words and have 3 sources (1 internal & 2 External dated 2018 to present)
Internal Sources:
https://leocontent.umgc.edu/content/umuc/tus/mrkt/mrkt310/2225/learning-resource-list/the-pricing-framework-and-a-firm-s-pricing-decisions.html?ou=702046
https://leocontent.umgc.edu/content/umuc/tus/mrkt/mrkt310/2225/learning-resource-list/channel-strategies-for-delivering-value.html?ou=702046
Requirements: 250 Words Each Times New Roman Size 12 Font Double-Spaced APA Format Excluding the Title and Reference Pages
Please provide an answer that is 100% original and do not copy the answer to this question from any other website since I am already well aware of this. I will be sure to check this.
Please be sure that the answer comes up with way less than 18% on Studypool’s internal plagiarism checker since anything above this is not acceptable according to Studypool’s standards. I will not accept answers that are above this standard.
No AI or Chatbot! I will be sure to check this.
Please be sure to carefully follow the instructions.
No plagiarism & No Course Hero & No Chegg. The assignment will be checked for originality via the Turnitin plagiarism tool.
Please be sure to include at least one in-text citation in each body paragraph.

I would like to cover the following: 1. 1.1 Definition of gamification 1.1 Historical background 2. 1.1.1.1 New technologies in cultural heritage and digital art

Please provide an answer that is 100% original and do not copy the answer to this question from any other website since I am already well aware of this. I will be sure to check this.
Please be sure that the answer comes up with way less than 18% on Studypool’s internal plagiarism checker since anything above this is not acceptable according to Studypool’s standards. I will not accept answers that are above this standard.
No AI or Chatbot! I will be sure to check this.
Choose 1 country that Target could consider expanding into.
Read the selected article from the University Library. https://search.ebscohost.com/login.aspx?direct=tru… This article has been attached for you 🙂 Please be sure to read, use, and cite this article.
Analyze that potential international market by considering the 4 aspects of the Diamond of National Advantage: industry rivalry, demand conditions, related and supporting industries, and factor endowments.
Analyze the forces (in the home market and international market) that will help the organization succeed with its expansion and the forces that may act as barriers to that expansion. Refer to your analysis of strengths and weaknesses completed in Wk 1, the Porter’s Five Forces worksheet from Wk 3, and your analysis of the Diamond of National Advantage. This will be provided to you once you are selected to work on the question 🙂
Evaluate the 4 adjustments leaders must make when expanding internationally (Burkus, 2012). Recommend 1 specific leadership action for each adjustment, such as developing a global mindset, developing sensitivity to cultural differences, decentralizing, deciding on the level of involvement, etc.
Recommend whether the organization should expand into the chosen country. Explain your rationale.
Create a Microsoft® PowerPoint® presentation to present your analysis and recommendation. Include the following sections in your presentation:
A cover slide
An agenda
Identification of the country you have chosen (1 slide, with brief speaker’s notes)
1 slide for analysis of each of the elements of the Diamond of National Advantage (4 slides, with speaker’s notes)
A summary of analysis of the forces that will help the organization succeed in the new country (1 slide, with speaker’s notes)
A summary of analysis of the forces that will hinder the organization’s success in the new country (1 slide, with speaker’s notes)
Leadership actions required to make the 4 adjustments identified by Burkus (2012)
A recommendation and rationale (1 slide, with speaker’s notes)
A conclusion
References
Cite references to support your assignment.
Format your citations according to APA guidelines.
Requirements: Powerpoint Presentation With Speaker Notes + a Minimum of 500 Word Script Times New Roman Size 12 Font Double-Spaced APA Format Excluding the Title and Reference Pages for me to Read Off of for the Presentation
Be sure to include an introduction with a clear thesis statement along with a conclusion
Please be sure to carefully follow the instructions
Please be sure to include at least one in-text citation in each body paragraph of the speech and ppt slide excluding the introduction and conclusion
Please be sure to use sources that are credible or scholarly
Please be sure to include title, conclusion, and reference slides in the ppt
Please be sure to include a background and at least one image on each ppt slide whether its a photograph, statistic, graph, document etc.
Please use the 5×5 rule for the ppt slides
No plagiarism & No Course Hero & No Chegg. The assignment will be checked for originality via the Turnitin plagiarism tool

My e-commerce project is glam girls LA
https://glamgirlsla.com/
Imagine for your client (your E-Comm project) that you have to recommend an ERP software (enterprise resource planning) (accounting, marketing, logistics, etc). Review the chapter, slides and videos from this chapter for some pros and cons of various options. You may know of or find other software options and that is fine.
1. Briefly discuss your client’s needs for this system (why do they need this). You’ll most likely have to make some educated assumptions about their needs based on your previous research. You also may have found that they use something now. If so, choose a different software that would fit their needs.
2. Explain to your client why your choice of ERP software is right for their needs and provide at least 3 reasons they would benefit from using this software. To do this you may have to look at 2 or 3 ERP options and then explain to your client why you recommend one vs the others.
3. Read another classmate’s recommendation. Think like the client. This could be costly, employees will need training, etc. Can you think of any other questions the client would want to be answered before they would implement the recommended software?
RESPOND TO CHASE-First of all, ERP Software (Enterprise Resource Planning) is a system that is used by e-commerce businesses that manages all of the information, data, and resources that are involved within a company’s operations of an integrated computer system. My client, Nike, is in need of a good ERP software for many reasons. ERP systems can be costly; however, they have many unique features and benefits that make them a necessity for many e-commerce businesses, especially for one as big as my client Nike. Of course, as I explained ERP systems can be a major investment at first but over time for a big company like Nike, the return on investment can be substantial. One way that ERP can save Nike money is that it unifies all of the computer systems into one, so for example, it helps employees utilize time more effectively because all of the company’s data is easier to find when it is in one centralized database (O’Shaughnessy, 2019). ERP systems can also offer better analytics, strengthen productivity, enhance customer service and satisfaction, boost inventory monitoring, etc.
For my client, Nike, I have come to the conclusion that Microsoft Dynamics 365 ERP system would be the best investment to more effectively run their e-commerce business. Nike currently uses SAP S/4 HANA, but Microsoft Dynamics 365 is very similar to that ERP system, and I believe Microsoft even offers some features that will be more beneficial for Nike. Microsoft’s ERP system will allow Nike to grow bigger and more efficiently, it will help meet customer needs and expectations better, and it is also very updated and more compatible with today’s new technologies. One of the most beneficial uses of this software system is that Microsoft Dynamic 365 can help Nike to deliver a complete, omnichannel commerce solution that connects the company’s back-office employees, in-store employees, and digital employees all in one database and it continuously will make recommendations to the company and employees (Microsoft Corporation, 2022). This system will also save Nike time and resources by cutting down on the amount of information that employees have to manually enter into the system and Microsoft Dynamic 365 will actually automate these daily tasks, therefore, employees won’t have to waste time doing these things and dealing with finances as much. Nike will also benefit a substantial amount from this ERP system as it will offer them a much simpler and modern way of tracking employee performances and the system will actually notify the company of any HR issues before they even happen.
Microsoft Corporation. (2022). What is ERP and why do you need it?| Microsoft Dynamics 365. Dynamics.microsoft.com. https://dynamics.microsoft.com/en-us/erp/what-is-e…
O’Shaughnessy, K. (2019, November 11). Why ERP Software Is Important & Why Use An ERP In 2020. Selecthub.com. https://www.selecthub.com/enterprise-resource-plan…
‌RESPOND TO MATTHEW-My client, Walmart, currently uses the ERP software SAP S/4HANA for managing their operations and supply chain (Wilson, 2015). An enterprise resource planning system (ERP) helps businesses streamline their processes, integrate various departments, and improve overall efficiency. Walmart needs a reliable system to manage thousands of stores and online platforms. My suggestion would be to use Priority Software.
Priority software provides an easy-to-use and customizable system that simplifies operations and reduces inefficiencies, leading to cost savings (Priority Cloud ERP | Enterprise Resource Planning Software, n.d.). Walmart can use the savings to create more content and solutions for customers. By utilizing ERP software, Walmart can effectively track inventory, optimize logistics, and enhance customer satisfaction through seamless integration of their physical and digital channels. With the continuous advancements in technology, it is crucial for Walmart to stay updated with the latest ERP systems to stay competitive in the ever-evolving retail industry. Priority Software will do just that while growing this multi-billion dollar company further.
SOURCES:
Priority Cloud ERP | Enterprise Resource Planning Software. (n.d.). Priority Cloud ERP | Enterprise Resource Planning Software. Retrieved August 1, 2023, from https://info.gartnerdigitalmarkets.com/priority-software-gdm-lp
Part Two discussion
Find an example of a brand that dealt with a security breach (hacking, stolen data, worms, viruses, etc.). Summarize the situation and evaluate how the brand dealt with the situation. What would you do if your brand was in the same situation? Include the link to your example.
Respond to two other students’ examples. A good response will go beyond “I agree with you.” Why do you agree, what can you add to their content, is there another example of a brand that handled a similar situation better or worse that you can link to? etc.
RESPOND TO MATTHEW-A brand that has dealt with a security breach is Chick-fil-A. This happened in March 2023, when unusual login activity was detected (Hodgson Russ LLP, 2023). They immediately launched an investigation to determine the extent of the breach and identify any compromised data. As a precautionary measure, Chick-fil-A promptly notified their customers about the incident and implemented enhanced security measures to prevent future breaches.
If my brand were in the same situation, I would act quickly and identically to Chick-fil-A. I would start by conducting a thorough investigation to determine the scope of the breach and pinpoint any potential vulnerabilities. Additionally, I would be open and honest in my communication with my customers, giving them timely updates and recommendations on how to safeguard their personal information. Ultimately, I would work with cybersecurity experts to put strong safety measures in place that can effectively avoid future breaches.
Hodgson Russ LLP. (2023, March 20). Chick-fil-A Confirms Data Breach | JD Supra. JD Supra. Retrieved August 1, 2023, from https://www.jdsupra.com/legalnews/chick-fil-a-confirms-data-breach-4121030/
RESPOND TO CHASE-In June of 2021 McDonald’s, which we all know is a massive company, was affected by a data breach that actually led to the exposure of private information of their customers and employees in South Korea and Taiwan (Valinsky, 2021). This data breach not only affected South Korea and Taiwan but also affected some of the McDonald’s company operations in the United States. Some of this United States data that was breached includes restaurant information, but fortunately, it did not include any highly sensitive or personal customer or employee data.
McDonald’s was able to deal with this data breach rather quickly and effectively, due to the substantial investments that they had previously made in their cybersecurity team and tools (Valinsky, 2021). Therefore, since they already had their cybersecurity up to date and ready for issues such as this data breach, McDonald’s was able to use their tools to quickly identify and contain the unauthorized activity that had gotten into their network systems. I would say that this data breach could have been way worse, but luckily Mcdonald’s was already prepared for this, which is why I believe in today’s world it is extremely important for any company with online data and files to invest in the proper cybersecurity tools needed.
Valinsky, J. (2021, June 11). McDonald’s hit by data breach | CNN Business. CNN. https://www.cnn.com/2021/06/11/business/mcdonalds-…

DISCUSSION ONE-What is your favorite E-Commerce website or App? What features/benefits does the retailer offer that encourages your repeat business and long-term customer relationship ( PREFERABLY CHICK FILA APP)
DISCUSSION TWO-Why is it important to perform a social media audit? What metrics can you measure? Provide an example of a brand you think has a strong following and interactivity on social media (likes, shares, comments etc).