Category: Communications

1200 words research and analysis to craft a report including integrated marketin

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1200 words research and analysis to craft a report including integrated marketing communication plan with an emphasis on leadership’s influence within an organization of your choice. Focus on the marketing communication strategies employed by one of the following leaders and critically evaluate their effectiveness. Choose Lei Jun Xiaomi Corporation.

The goal of this assignment is to gain a more in-depth understanding of what tak

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The goal of this assignment is to gain a more in-depth understanding of what takes place in an actual crisis and the need for crisis management. For this paper you will look at two extreme crisis situations that, sadly, included the loss of life. You will research the circumstances of the Astroworld Festival from November 2021, and the Root 91 Harvest Festival in Las Vegas from October 2017. A crowd crush at Astroworld was the cause of people dying, while a mass shooter was the cause of deaths in Las Vegas.
After gaining an understanding of what happened at those events, you will do more research to learn how each of the events handled the crisis while it was taking place. You will also investigate what pre-event crisis management had taken – or not taken – place for each event. Finally, you will research how both events dealt with crisis communications throughout and after the day of the actual crisis event.
Once you have done your research, use it, as well as this week’s readings and classwork to write your comparative analysis (approx. 5 pages, 12 pt font double spaced – it can go over 5 pages).
You will compare and contrast at least three approaches to crisis management that each event took before, during, and after the event. Consider both similarities and differences. For instance, look at Prevention efforts, Containment efforts, and Positive Counter Actions.
Be sure to cite your research and any sources you have read for class. You must use proper APA style for referencing. (References at the end of the paper do not count toward length of paper). All sources should be credible.
Following are more tips on preparing and writing your paper from Brandeis University
Develop a list of similarities and differences.
Once you know your basis for comparison, think critically about the similarities and differences between the items you are comparing, and compile a list of them. Your list is not yet your outline for the essay, but it should provide you with enough similarities and differences to construct an initial plan.
Develop a thesis based on the relative weight of similarities and differences.
Once you have listed similarities and differences, decide whether the similarities overall outweigh the differences or vice versa. Create a thesis statement that reflects their relative weights. I want you to tell me if the way the crises were handled were more similar or different to each other.
If you haven’t written a comparative essay previously, here is a linkLinks to an external site. for more help.
You can use block, point-by-point, or compare then contrast style shown in that link. Again, you are required to have at least three points regarding crisis management to compare and contrast.
As this may be a new concept to you, please do contact me if you have questions. I will need at least 24 hours to get back to you as I will be traveling most of the week.

Please use the provided example as a structural guide to understand how the pape

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Please use the provided example as a structural guide to understand how the paper should be organized and formatted. However, for content, focus on the information in the second attachment, which pertains to my role as Social Media and Communication Manager for the Nation Enrichment Project during the 2024 Supt. Andrew E. Perpener for Church of God in Christ Financial Secretary Campaign. Key Sections to Complete: 1. Practicum Information: Outline the role and practicum, including when the work began (January 2024) and the anticipated end date (November 12, 2024), with emphasis on the communication strategies, social media management, and community engagement during the campaign. 2. Organizational Background and Knowledge: o Provide a background on Nation Enrichment Projects, Inc. and its role in enhancing social outreach and communication. o Include details on Church of God in Christ (COGIC), its significance, and its organizational structure as a large Christian denomination. o Highlight Supt. Andrew E. Perpener, Jr., his position within COGIC, and the importance of his campaign for Financial Secretary, as well as his leadership background. This information can be found at Perpener24.com 3. Theory: Discuss the communication theories applied in the campaign (e.g., Uses and Gratifications Theory) and how they were used to engage the target audience and enhance campaign success through social media and messaging strategies. 4. Law: Explain how media law principles were applied, such as adherence to political campaign regulations, transparency in messaging, and ensuring all content complied with ethical standards. 5. Values: Reflect on how the work upheld the values of journalism and mass communication, such as accuracy, ethics, community engagement, and responsibility in disseminating information throughout the campaign. Table of Contents: Be sure to update the table of contents to reflect these sections only: • Executive Summary • Practicum Information • Organizational Background and Knowledge • Theory • Law • Values If you have any questions or need clarification on specific details, feel free to reach out. Thank you!

Readings: Multimedia Sports Journalism: A Practitioner’s Guide for the Digital A

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Readings: Multimedia Sports Journalism: A Practitioner’s Guide for the Digital Age: Chapter 6. Social Media and Sports Journalism; Field Guide to Covering Sports: Part II, Chapter 9: Writing for Mobile Devices; Chapter 10: Visual Storytelling.
Writings: Answer, React, Post to Chapter Questions in Canvas message board. Due date and time for Week 5 submissions are Wednesday, September 25 at 11:59 p.m.
Mandatory Word Counts: Your response: 300 words. You do not need to react to your classmates this week, so you can focus on your post, and then your First Major Assignment.
This week’s question:
In your chapters this week, among other things, you dove deeper into the world of Social Media and Sports Journalism, a faction of this industry that you all grew up with.
While some of the original social media platforms have slowed in the sports world, like Facebook, and others have yet to fully see their potential met, like Snapchat, the top two platforms for sports media are Twitter and Instagram, and that’s not likely to change anytime soon.
In the chapter on Social Media and Sports Journalism, there is a breakdown of strengths and weaknesses for the five main social media platforms. Also in that breakdown is a “Best Used For” column that illustrates reasons why Twitter and Instagram are so successful.
Please find those “Best Used For” items in your text — for Instagram and Twitter only — and illustrate to the class an example of one of those items being brought to light on Instagram and Twitter.
The posts you find can be from a specific outlet, like ESPN, for instance, or a specific journalist, like Adam Schefter or Adrian Wojnarowski, for example. But the posts should be recent and relevant to this conversation, and you should explain to the class your parallels from your chosen posts to the “Best Used For” items in the textbook.
In the end, you will have a two-part submission:An Instagram post of your choosing that falls in line with a “Best Used For” practice from the textbook that you illustrate in detail for the class.
And a Twitter post of your choosing that falls in line with a “Best Used For” practice from the textbook that you illustrate in detail for the class.

Theory Paper Assignment Write a paper the explicates the core concepts of a mass

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Theory Paper Assignment Write a paper the explicates the core concepts of a mass communications theory or paradigm. The three-fold purpose of the paper is to (a) define and justify mass communication theory, (b) trace its development and ongoing debates, and (c) advance an argument about theory. Notes/Instructions It is a summary paper, not an original research study. The paper should be 5 to 7 double-spaced pages, excluding references. This is not a full-blown paper, so no title page or abstract is needed. Start the first page with the title on the top and start the paper on the next (double-space) line. The paper is an overviews about the social sciences and mass communication; it is not discipline-specific (advertising, public relations, etc.). The paper will summarize what you have learned from the readings and class discussion, so you won’t have many sources. Five is sufficient. You may consult other sources beyond those assigned, but you are not required to do so. Use primary sources whenever possible. However, secondary sources are OK for these topical papers. However, the paper should use only academic, peer-reviewed sources if at all possible. Cite all of your sources, but minimize citing class lectures. Published sources are always better than unpublished ones, and published academic sources are best. The paper must be written in APA (7th edition) style. Submit the paper as a Word document. Outline Title Give it a title. Just two examples: “Why Mass Communication Theory is Still Dependent on Psychology” or “How a Media Effects Paradigm Reflects Unresolved Conflicts over Theory Development.” This paper will address the development of mass communication theory as a singular idea, not individual theories. Use three headings: Theory Defined (which could have 3 subheads: Define, Good, and Why) Development of Mass Communication Theory Conclusion, which is the argument identified in the title of the paper Theory Defined (about 1.5 – 2 pages) Begin the paper with an introductory 3-ish sentences foreshadowing your conclusion. Theory Defined (about 1 paragraph each for these subheads): Definition. Compare and contrast definitions we will explore in class and conclude with your preferred definition – either someone else’s or one you create. Good: Describe three to five key characteristics of good theory. Draw on our readings and class discussion to identify the attributes that, for you, make for good theory. Why: Justify why theory matters for mass communication research. Theory Development (about 2-3 pages): Trace the development of mass communication theory. Choose one of these perspectives: (1) four reactionary trends per Baran & Davis, or (2) as an ongoing dialectic between strong and limited effects. Contextualize the development of mass communication theory by showing how it was shaped by factors such as world events, evolution in mass media, and advancements in psychology and sociology. If a paragraph relies solely on a single source such as Baran & Davis, which is acceptable for this summary paper, the citation goes at the end of the paragraph. Conclusion (about 1.5-2 pages): End with a single argument of about two pages that reflects the paper’s title. Examples of questions that may help stimulate your thinking about that argument are: Could mass communication theory exist without sociology and psychology? Has the debate over whether media are powerful or have limited effects been resolved? Is critical studies one of four trends (Baran & Davis) or a separate paradigm? Why does communication or mass communication have so many theories? Does a new media era require new theories? A few tips: Avoid there is, there are, there was, there were, it is, it was, it would. These weaken your writing. Avoid introducing research with the citation. State the information the study found and cite at the end. Don’t use a researcher’s first and last name or institutional affiliation when identifying an author. Or gender. If you begin a sentence with “Research has shown…” then it needs to end with citations. Your opinion and evaluation of the research are irrelevant. You are just reporting what information has been reported. Don’t use more than one block quote in a literature review. In general, don’t use more than two direct quotes in a literature review. Avoid demonstrative pronouns (this/that/these/those). If you use one, immediately follow with an antecedent. We have very little absolute proof in social science. Avoid the words proved and proven. Use found and suggested instead. Use only one space after a period. When citing, avoid using “in their research.” Avoid rhetorical questions and colloquialisms. Like means “like this, but not this.” Turkey is like chicken, but it’s not chicken. Use such as or including instead. Never write in second person. First person is only appropriate in certain fields and in certain journals.