Category: Communication

Lesson IAssignment 1; persuasive, speech analysis
In your analysis, you will provide a brief overview of your persuasive speech and answers to the following questions:
Why is the topic relevant to you?
Who is your audience?
What is the emotional hook that you think will resonate?
What credible arguments are you using (statistics, examples, metaphors)?
Are you planning to use presentational aids (graphs, maps, a demonstration, Prezi, PowerPoint, etc.) to support your argument? Why or why not.
List three credible reference resources that support your appeal. Use APA style for your references and ensure that the links are valid and functional.
Assignment 2
Instructions
In Lesson 7, you wrote a two-page assignment analyzing your 8 to 10-minute persuasive speech with a social justice focus. You have the option to use presentational aids.
Part 1
The focus of the final persuasive speech is to get your audience to act, think, or feel differently about a social justice issue of your choice. Lesson 8 includes two excellent examples of persuasive speeches focusing on social justice.

Please see the field notes and interview guide assignments that I did well. Use the 20 sources from the previous proposal assignment. Please use the same research questions from the proposal.

Please complete the rubric throughly. Please use my field notes and interview guide assignment. It is a conservative Christian college please do not use any liberal or offensive views or comments. Please review the crux of an Ethnoographic research study.

This is a portion of my research paper, so should be treated as such. This portion regards the production context of my artifact. My artifact for the research paper is Ferrero Group’s press releases following their 2022 salmonella scandal.
Below is the outline for writing this section. Please utilize this for and sections that are applicable to make a cohesive paper:
I. Situational Context
A. Situational context: Date, time, place artifact’s message was delivered, medium and network of delivery
II. Social Historical Circumstances
A. Exigences/events/social justice issues that gave rise to the artifact
1. Exigence: Prior discourse, decision, event or controversy that prompted artifact
2. Events and social justice issues might include laws; economics; educational, religious, civil or human rights issues; social movements, etc., that are relevant to artifact
3. Scholarly literature and popular press typically provide “clues” to such events
B. Relevant cultural attitudes/norms/values that influence artifact’s content
1. Find reputable polling data describing public attitudes toward social issues/controversies at:
a. Gallup.com and Pewresearch.org
b. Scholarly literature on topic
c. News articles about artifact
2. Legal norms/cases can be researched at Lexis Nexis using our library’s database (if relevant)
III. Rhetorical Circumstances (Similar Messages and Artifacts)
A. Similar Artifacts/Messages
1. Is the artifact part of a genre? If so, what are features of this genre? What are other examples in this genre that emerged prior to or around same historical time?
a. Example: If analyzing The Bachelorette, what other reality TV shows have emerged, especially those resembling the same dating theme?
b. Example: If analyzing The Walking Dead, what other films and TV shows about zombies have emerged?
2. Similar Discourse within Earlier Artifacts
a. Is this artifact a sequel, a spin-off?
b. What similarities do you see between the artifact and other discourse circulating at the time?
c. Scholarly literature can be helpful to get a sense of prior discourse
B. Symbols/values within the culture that the artifact incorporates
a. Example: US Constitution’s “Declaration of Independence” was available to MLK in his appeal to “equality”; Disney caricatures in Jay-Z’s “Story of OJ”
b. Example: TV shows featuring working women (e.g., Law & Order: SVU, Scandal, etc.) integrate feminist movement’s critiques of gender discrimination
C. Publicity leading up to debut of artifact
1. What medium was used to promote artifact?
2. What rhetoric is used to promote it to intended audiences?
IV. Rhetor and Audience
A. Who is rhetor/director/producer/singer/artist that created or delivered artifact?
1. What are his/her credentials, reputation, background that preceded the artifact?
2. What does s/he value, not value?
B. Who is audience?
1. Number and demographics of immediate audience members
V. Expectations and values of ideal/intended audience
Please do not use other resources besides the ones I provide.
Production Context Sources:
Brummette, J. and Sisco, H.F. (2018). “Holy guacamole! Framing and the Chipotle contamination issue”, Journal of Communication Management, 22(3), 280-295. https://doi.org/10.1108/JCOM-08-2017-0085
Chung, S., Chong, M., Chua, J.S. and Na, J.C. (2018). “Evolution of corporate reputation during an evolving controversy”, Journal of Communication Management, 23(1), 52-71. doi.org/10.1108/JCOM-08-2018-0072
Coombs, W. T. (2013). Cadbury Salmonella Recall. Applied Crisis Communication and Crisis Management (pp. 63-74). Sage Publications Inc.
Dhanesh, G. S., & Sriramesh, K. (2018). Culture and crisis communication: Nestle India’s Maggi Noodles case. Journal of International Management, 24(3), 204-214. https://doi.org/10.1016/j.intman.2017.12.004.
Ferrero. (2016, April 14). Ferrero 1st Food Company in the World for Reputation in the Ranking of the 100 Best Companies. Ferrero. https://www.ferrero.com/int/en/news-stories/news/ferrero-1st-food-company-in-the-world-for-reputation
Golder, J. News, Z. (2022, April 6). Alleged Kinder Salmonella Crisis now Sweeping Europe After Recall. NewsWeek. https://www.newsweek.com/alleged-kinder-salmonella-crisis-now-sweeping-europe-after-recall-1695585
Jong, B. (2022, May 27). Cause of salmonella contamination in Kinder chocolate determined, says Ferrero. https://www.brusselstimes.com/229209/cause-of-salmonella-contamination-of-kinder-chocolate-determined-says-ferrero
Press, A. (2022, April 12). Salmonella outbreak in chocolate eggs due to bad buttermilk. EUD health officials say. https://www.latimes.com/world-nation/story/2022-04-12/eu-salmonella-outbreak-chocolate-eggs
Whitworth, J. (2022, May 19). More than 300 sick in Ferrero chocolate Salmonella outbreak. Food Safety News. https://www.foodsafetynews.com/2022/05/more-than-300-sick-in-ferrero-chocolate-salmonella-outbreak/
In the attachments section I have attached sources you may not be able to access. Thank you.

9th grade. The class is Touch Systems Data Entry; so it does not have to be college-level.
The topic suggested in Buzz is to address social ramifications of computer applications to privacy, values, and ethics. You can use that topic or you can write about your own topic of interest. You must have: a Title page, Outline page, Content pages, Reference/citation page. Your content can be 1 to 1 1/2 pages. It must be formatted in APA style. Please note, you will use the content of the paper to create your final project in Module 5. (some google/powerpoint slides

9th grade. The class is Touch Systems Data Entry; so it does not have to be college-level.
The topic suggested in Buzz is to address social ramifications of computer applications to privacy, values, and ethics. You can use that topic or you can write about your own topic of interest. You must have: a Title page, Outline page, Content pages, Reference/citation page. Your content can be 1 to 1 1/2 pages. It must be formatted in APA style. Please note, you will use the content of the paper to create your final project in Module 5. (some google/powerpoint slides

Chosen association: ForHope

Accueil

-Please find videos of forhope last year event on youtube
-the majority of partici …

Syllabus:
Analyze three kinds of agencies by their social media platforms: use the Florida Division of Emergency Management, The City of Orlando Government page, and Orange County Florida Fire Rescue. Follow them on at least three different platforms (say Facebook, YouTube, and TikTok, for examples) then you’ll see what they post in Jan 2024 to March 2024, look at what they share and compare and contrast across platforms. Considering what they post from Jan 2024 to March 2024, analyze their posts for the following:
What kinds of content do they share? (Is it mostly photos, events, policies, etc.) What do you see the most? How does it vary across the platforms?
How often do they share information from other accounts (like retweeting)? And if they do, what kinds of information are they sharing?
How, if at all, does what they share relate to something you’ve read in class? Cite the course readings by Graber 2002.
How do the agencies differ in what they share? Is any of the content similar? Do you see any differences between the level of government and purpose? (Does the local agency differ from the state-level agency?)
What did you like most about the accounts? The least?
If you were the social media manager, what would you change about the feeds and why?
Your final analysis paper should be between 5-7 pages, double-spaced, and references.
Course Readings:
The Power of Communication
Managing Information in Public Organizations
By Doris A. Graber · 2002
Links to Social Media Pages:
FDEM:
https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://www.facebook.com/FLSERT/&ved=2ahUKEwjcv6z6rY2FAxU7SDABHRT2DxkQFnoECBgQAQ&usg=AOvVaw328fVatolZ2EcgLyRSZ2ZS
https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://twitter.com/FLSERT&ved=2ahUKEwif2tKMro2FAxUjsTEKHRNrBxgQFnoECBMQAQ&usg=AOvVaw0_nHJoh9FyY5Bf78IpNbQW
OCFRD:
https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://www.facebook.com/OCFireRescue/&ved=2ahUKEwjA95akro2FAxVzSjABHVzFDRoQFnoECBIQAQ&usg=AOvVaw3iR3pZ7C3wqy0PiO9lhgt4
https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://twitter.com/ocfirerescue%3Flang%3Den&ved=2ahUKEwj1pLa6ro2FAxU6TTABHW3IDWoQFnoECB0QAQ&usg=AOvVaw2ENOuetCu7KKqo7hhDOzL6
City of Orlando-Government:
https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://www.facebook.com/cityoforlando/&ved=2ahUKEwid9bvMro2FAxVxtDEKHTm3CikQFnoECBIQAQ&usg=AOvVaw3NbRouMRUFx7qUSaePTmaw
https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://twitter.com/citybeautiful%3Fref_src%3Dtwsrc%255Egoogle%257Ctwcamp%255Eserp%257Ctwgr%255Eauthor&ved=2ahUKEwjJmoHZro2FAxVJi7AFHbaSDfAQ6F56BAgKEAE&usg=AOvVaw0S3suSLZlwxMjIKTka3b43
Rubric:
1. Content Relevance and Alignment
Assess whether the content is aligned with the social media platform’s purpose.
Determine if the content is relevant to the target audience and social media goals.
Evaluate the consistency of messaging and brand identity on the platform.
2. Engagement and Interaction
Analyze the level of engagement (likes, comments, shares, etc.) on each platform.
Evaluate the quality of interactions and conversations between the brand and its audience.
Assess the responsiveness to user comments and queries.
3. Audience Analysis
Identify and describe the target audience for the social media campaign for each organization and platform.
Evaluate how effectively the content caters to the target audience.
4. Creativity and Innovation
Assess the originality and creativity of the social media content on each platform selected.
Analyze the use of visuals, graphics, videos, and other media elements.
Evaluate whether the brand uses innovative approaches to stand out from competitors.
5. Syllabus requirements
Answers questions posed in the syllabus.
Cites relevant and required course material.
Paper meets page, font, citation requirements.
Agencies selected are public and meet all relevant criteria.

Interpersonal communication skills are critical to the successful operation of a business organization. Identify specific tools used to enhance effective communication. How would you use these tools to communicate effectively in business as a manager or entrepreneur?

PLEASE READ INSTRUCTIONS BELOW AND ALSO SEE PROPOSAL SPEECH TEMPLATE ATTACHED -SPC 3602 Proposal Speech and Outline Guidelines
Purpose: This goal of this speech is for you to deliver a persuasive speech that proposes a change
to an existing federal, state, or local law. You will use this skill in the workplace to persuade
others to support your point of view (i.e. pitching a product, gaining a client).
Task: In this 8-10—minute speech, you will select an existing federal, state, or local law and
persuade your audience that the law should be changed. You should use Monroe’s Motivated
Sequence organizational pattern for this speech. Each of the 5 steps in Monroe’s Motivated
Sequence should be identifiable in your speech. You will need to do research in order to prepare
and develop this speech. You should back up your thoughts with supporting material. Use the
FIU Library resources to find credible sources for your speech. You should cite at least 7 sources
using APA style both verbally in your speech and in your outline. An outline is required for this
speech. A visual aid, such as PowerPoint, Prezi, handout, or physical object/s, is required for this
speech as well. You should have two audience members.
A successful speaker will:
 Select a topic appropriate for your audience and speech situation.
 Use Monroe’s Motivated Sequence organizational pattern.
 Avoid logical fallacies.
 Include fully developed introduction, main points, conclusion, transitions in your speech.
 Write a clear thesis.
 Cite the minimum number of sources properly using APA style, both verbally and in your
outline.