The purpose of this discussion is about strategy, strategic fit, the five forces, as well as the readings to engage in a debate about whether or not another search engine could become a serious competitor with Google. There are two sides to the debate:
Side A: No other search engine will become a serious competitor of Google in the near future; and
Side B: Another search engine will be able to become a serious competitor of Google in the near future.
(discuss can from several aspects: Is “search” a winner-take-all business ?Why is Google dominant in search and by extension digital advertising? What is their advantage? a SWOT analysis for Google; network effects (include a discussion of complementary goods) and learning curve outcomes in relation to Google; Are there any additional things that Google could do/add that would enable them to remain so dominant? If so, what are some options/examples you can think of?Who are Google’s main competitors; Identify competitors, their strengths and weaknesses and why they struggle to compete with Google; What would you have to do to compete with Google?)
1. A 200 word initial post where you clearly take a side (please state your side)—chose side B
2. Two 200 word responses to posts that hold the opposite side(side A)— ( there are 2 posts, so need two responses)—see the attachments