Category: Business Plans

San Jose State University
Department of Design: Interior Design
Individual Assignment #1
Assignment for Next Class Session (week) #7 – Due March 08, 2024
Individually, complete a “mini” version business plan for a new hypothetical company.
This company does not have to be design related it can be anything you want.
Be creative, have fun! Crazy ideas are welcome.
You will create an outline of a business plan – I will show and post some examples in Canvas.
Minimum one to two FULL pages in length, (single spaced).
Use the following, business plan, starter criteria:
Mission Statement
Vision Statement
Choose Type of Legal entity
Need a Business Name and…
Business Description / Service
Number of owners / partners
Location
Estimate size at year 1 to 5
Example previous student work:
(examples not indicative of grade)
Example A
Actions
Example BActions
Example CActions
Example DActions

The company I choosed is Tesla, so basiclly follow the instructions below and do a business analysis for Tesla. Focusing on the challenges they are facing. significant part of the learning experience in the course is the team project.
The goal of this project is to help you to apply your knowledge and skills to an interesting,
current strategic situation facing a real-life company. Your team will identify key strategic
issue(s) facing the company and research its current situation. The team will then present
its strategic recommendations for the company.
Keep in mind that your report is not a profile of a company, but rather a discussion of a
specific strategic situation that they are facing. As such, your paper needs to have a central
question(s) that your recommendations address(es), regardless of whether you are analyzing a successful company or a failing one. Some examples: – Evaluating an unsuccessful company: J.C. Penney has blamed their bankruptcy on
store closures due to COVID-19, but was their strategy creating value even before the pandemic?
– Evaluating a successful company: How did Indian e-commerce start-up FlipKart
manage to grow so successfully in a market that includes massive competitors such
as Amazon? Will this strategy continue to work going forward?
– Evaluating a situation with an unknown outcome: Will Toys R Us’s new
approach to retail be enough to allow it to survive?
– Evaluating a particular strategic initiative within a company: How did LVMH
manage to pivot so quickly from luxury goods to hand sanitizer and personal
protective equipment? Will this pivot help or hurt their overall strategy in the long
run? OR How did IBM sell off the personal computer manufacturing division to LENOVO and shift focus into software services?

Value Proposition for “CulinaryCraft” B2C App:
“CulinaryCraft, our B2C app, transforms your cooking journey by suggesting personalized recipes tailored to your dietary preferences, ingredient availability, and nutritional needs. Whether you’re a seasoned chef or a novice in the kitchen, CulinaryCraft adapts recipes for various serving sizes, offers cooking tips, and ensures your culinary adventure is not just delicious but perfectly aligned with your lifestyle.”
Customer Segments:
1. Home cooks with dietary restrictions seeking diverse and personalized recipes.
2. Busy individuals looking for quick and adaptable meal ideas.
3. Health-conscious consumers focusing on nutrition and portion control.
Jobs to be Done:
1. Discover and prepare meals aligned with dietary preferences.
2. Save time with personalized recipe suggestions based on available ingredients.
3. Achieve nutritional goals through adaptive recipes and portion control.
Gains:
1. Personalized recipes catering to individual dietary preferences.
2. Time savings through efficient meal planning based on ingredient availability.
3. Nutritional awareness and portion control for a healthier lifestyle.
Pains:
1. Difficulty finding recipes that match specific dietary needs.
2. Time-consuming meal planning and adaptation for serving sizes.
3. Lack of guidance in achieving nutritional goals through cooking.
Products/Services:
1. Personalized recipe suggestions based on dietary preferences.
2. Ingredient-based meal planning for efficiency.
3. Nutritional information and portion adaptation for healthier cooking.
Gain Creators:
1. AI-driven personalized recipe recommendations.
2. Cooking tips and hacks for enhanced culinary skills.
3. Integration with grocery delivery services for ingredient availability.
Pain Relievers:
1. Streamlined recipe adaptation for various serving sizes.
2. Quick and easy meal planning for time efficiency.
3. Nutritional insights and guidance for conscious cooking.
“CulinaryCraft” stands out as a culinary companion, providing a personalized and efficient cooking experience for individuals with diverse dietary preferences and busy lifestyles in the B2C marketplace.
**Value Proposition:**
“CulinaryCraft, your culinary companion, enhances your cooking journey with AI-driven, personalized recipes that adapt to your dietary preferences, save you time through efficient meal planning, and support your nutritional goals. From diverse options to portion control, CulinaryCraft ensures your meals align perfectly with your lifestyle.”
**Key Resources:**
1. Advanced AI algorithms for personalized recipe recommendations.
2. Comprehensive database of diverse recipes and cooking tips.
3. Seamless integration with grocery delivery services for ingredient availability.
4. Nutritional expertise and data for portion control and health-conscious cooking.
**Key Activities:**
1. Continuous refinement and expansion of the AI algorithm for improved personalization.
2. Regular updates to the recipe database with diverse and trending culinary options.
3. Collaboration with nutritionists to enhance nutritional insights and portion control features.
4. Maintenance and optimization of integration with grocery delivery partners.
**Customer Relationships:**
1. Personalized customer support for any inquiries or issues.
2. Regular communication through newsletters and app updates for user engagement.
3. Community-building features, such as user forums and sharing capabilities, to foster a sense of culinary community.
**Channels:**
1. Direct distribution through app stores for easy access.
2. Social media platforms for marketing, engagement, and user feedback.
3. Partnerships with cooking influencers and nutrition experts for endorsements and promotions.
4. Collaborations with grocery delivery services for joint marketing efforts.
This holistic approach positions “CulinaryCraft” as not just an app but a comprehensive solution, creating a meaningful and engaging relationship with users in the B2C marketplace.
The North Star Metric for “CulinaryCraft” could be:
**Monthly Active Users (MAU) Engaging with Personalized Recipes:**
The North Star Metric focuses on the core value proposition of CulinaryCraft – personalized recipes. By tracking the number of monthly active users engaging with personalized recipes, the app ensures it remains central to users’ cooking routines, delivering value through its AI-driven recommendations. This metric reflects sustained user interest, satisfaction, and ongoing reliance on CulinaryCraft for their culinary needs.
Develop a costumer persona for the culinary craft. Socio demographics, life style, value proposition, current needs, behaviors and future behaviors as response to value proposition
**Customer Persona: Sarah, the Health-Conscious Foodie**
**Sociodemographics:**
– **Age:** 30
– **Gender:** Female
– **Occupation:** Marketing Professional
– **Income:** Middle to upper-middle class
– **Location:** Urban area
**Lifestyle:**
– Sarah is health-conscious and enjoys maintaining an active lifestyle.
– Balances a demanding job with a passion for cooking nutritious meals.
– Enjoys experimenting with new recipes but struggles to find diverse options that align with her dietary preferences.
– Values efficiency and convenience in her busy routine.
**Value Proposition Alignment:**
– **Interest in CulinaryCraft:** Attracted to CulinaryCraft for its AI-driven personalized recipes that cater to her dietary preferences and save time.
– **Motivation:** Seeking a cooking companion that streamlines meal planning, adapts to her nutritional goals, and provides culinary inspiration.
– **Expectations:** Expects CulinaryCraft to be a solution for efficient, health-conscious cooking, offering a variety of recipes tailored to her preferences.
**Current Needs:**
1. **Efficiency:** Wants to save time on meal planning and preparation.
2. **Nutritional Awareness:** Strives for balanced, portion-controlled meals.
3. **Recipe Diversity:** Seeks a variety of recipes that align with her dietary restrictions and preferences.
**Behaviors:**
– Regularly explores cooking blogs and follows influencers for recipe inspiration.
– Currently relies on a mix of meal planning apps and online recipes but finds it time-consuming to adapt them to her preferences.
– Enjoys sharing cooking experiences and recipes on social media.
**Future Behaviors in Response to Value Proposition:**
– Expects to engage more consistently with CulinaryCraft, relying on its AI-driven recommendations for most of her meals.
– Plans to share her positive experiences with the app within her social circles.
– Open to exploring additional features, such as community forums and cooking challenges, to enhance her culinary experience.
**Conclusion:**
Sarah is the ideal user for CulinaryCraft, aligning well with its value proposition. Her engagement is crucial for the app’s success, and catering to her needs will likely attract a broader audience of health-conscious individuals seeking an efficient and personalized cooking experience.
**Customer Development Journey (CDJ) Concept for CulinaryCraft:**
1. **Initial Consideration:**
– **Objective:** Introduce CulinaryCraft and spark interest.
– **Triggers:** Social media ads, influencer endorsements, and word-of-mouth recommendations.
– **Barriers:** Perceived complexity of the app, skepticism about AI-driven recommendations.
– **Message:** Emphasize the app’s simplicity, showcase positive user experiences, and highlight the benefits of personalized recipes.
2. **Active Evaluation:**
– **Objective:** Encourage users to explore the app features.
– **Triggers:** Limited-time free trials, interactive in-app tutorials, and personalized onboarding.
– **Barriers:** Concerns about privacy with AI, fear of a steep learning curve.
– **Message:** Assure users of data privacy, showcase the ease of use through tutorials, and highlight the immediate benefits of personalized recipe suggestions.
3. **Purchase:**
– **Objective:** Convert interested users into paying customers.
– **Triggers:** Special discounts, exclusive premium features, and time-limited offers.
– **Barriers:** Price sensitivity, doubts about the long-term value.
– **Message:** Communicate the long-term value of CulinaryCraft, emphasize the cost-effectiveness of time saved, and offer a transparent pricing structure.
4. **Post-Purchase:**
– **Objective:** Ensure customer satisfaction and continued engagement.
– **Triggers:** Personalized post-purchase emails, loyalty rewards, and exclusive content.
– **Barriers:** Initial difficulties adapting to the app, potential bugs or technical issues.
– **Message:** Provide ongoing support through tutorials, address common challenges proactively, and showcase additional features to enhance the overall experience.
5. **Advocacy:**
– **Objective:** Turn satisfied customers into advocates.
– **Triggers:** Referral programs, user testimonials, and social media sharing incentives.
– **Barriers:** Lack of incentive to share, fear of recommending a product that might not suit others.
– **Message:** Highlight the benefits of the referral program, encourage users to share success stories, and emphasize the positive impact CulinaryCraft has had on their cooking journey.
Understanding and addressing the triggers and barriers at each stage of the customer journey ensures a more seamless and positive experience, increasing the likelihood of user adoption and advocacy for CulinaryCraft.

provide a graduate-level response to each of the following questions:
What are some of the common challenges encountered when communicating with project stakeholders?
What are common risk-response strategies for both threats and opportunities throughout a project?
[Your post must be substantive and demonstrate insight gained from the course material. Postings must be in the student’s own words – do not provide quotes!]
[Your initial post should be at least 450+ words and in APA format (including Times New Roman with font size 12 and double spaced). Post the actual body of your paper in the discussion thread then attach a Word version of the paper for APA review]

This assignment will consist of the following:
1) Elevator Pitch – Maximum two sentences that describes your company idea.
2) Summary of new venture – Maximum of one paragraph that describes in greater detail your
new venture and in particular the problem that you are trying to solve for your customer.
3) Who is your target customer? Why do they want to buy your product? Describe who your
target customer is and how you are going to reach them.
4) How big is the current market? How fast is it growing? How large will the market be in five
years?
5) Who is your competition? Please describe.
6) Status of your venture. Just an idea. Have developed initial product. Have sold initial product.
7) How much money will you need. Please put together sources and uses table.
Maximum length of this homework assignment is 3 pages.
Double spaced utilizing 11 font

You are opening your own small business and want to establish a culture of ethical behavior. What are some procedures you should implement to support an ethical culture? What kind of follow-up process would you establish to monitor the effectiveness of these procedures?
Identify a strategic management skill that you learned or acquired in this course, and explain how you would apply it to improve success in your career in a real-world scenario. Your journal entry must be at least 300 words in length. No references or citations are necessary.

You are opening your own small business and want to establish a culture of ethical behavior. What are some procedures you should implement to support an ethical culture? What kind of follow-up process would you establish to monitor the effectiveness of these procedures?
Identify a strategic management skill that you learned or acquired in this course, and explain how you would apply it to improve success in your career in a real-world scenario. Your journal entry must be at least 300 words in length. No references or citations are necessary.

Review saudi vision 2030 and relate the strategic plan to the four common elements in successful strategy planning. For each element, analyze if the element meets the criteria.
Clear, consistent long-term goals
Profound understanding of the competitive environment
Objective appraisal of resources
Effective Implementation
After analyzing SV2030 consider how to measure success. Which two of the six performance measures do you think are the most useful indicators of how the transformation is measured? Is the transformation successful?
Your well-written paper should meet the following requirements:
Be 4 to 5 pages in length, which does not include the required title and reference pages, which are never a part of the content minimum requirements.
Use APA edition 7 reference format
Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles unless the assignment calls for more.
It is strongly encouraged that you submit all assignments into the Turnitin Originality Check before submitting it to your instructor for grading. If you are unsure how to submit an assignment into the Originality Check tool, review the Turnitin Originality Check—Student Guide for step-by-step instructions
plagiarism should be below 25%

RM Assignment –Proposal template
(Word Length 4000 (10% deviation allowed))
Cover Page
Research title ( Keep this short and simple)
Module name
Student Name and ID
Date of submission
Abstract (Guidelines for number of words – 200-250 words)
Table of contents
1. Introduction (Guidelines for number of words – 800-1000)
1.0 Introduction
1.1 Background
1.2 Problem statement
1.3 Benefit or significance of the research
1.4 Motivation (Optional)
1.5 Research Aim- use the active verb.
1.6 Research Objectives – use the active verbs.
2. Literature review (Guidelines for number of words – 1800-2000)
Provide an Introduction
Write the literature review based on the themes from the Topic of your research with appropriate reference citation.
Write the Research gap / Summarise the important theories.

3. Research Methodology **
3.0 Introduction
3.1 Research Philosophy
3.2 Research Approach
3.3 Research Strategy – explain how the research will be conducted.
3.4 Research Design – explain what type of design will be selected.
3.5 Data Collection- explain how the data will be collected, the sources etc.
3.6 Data Analysis- explain how the data will be analysed.
3.7 Ethical Considerations
3.8 Reliability and Validity
3.9 Time plan (Gantt Chart) (this could be in the main report or in the appendix)
Conclusion and potential outcomes **
**(Guidelines for number of words 1000-1200 for Section 3 including conclusion section)
Reference list
HARVARD STYLE REFERENCING MANDATORY
The List at the end of the work:
Alphabetical order/Second names first/initial(s) only for first name(s), etc.
+ other techniques.
Do not number or bullet point the List
Do not sub-divide the List
Remember in-text (throughout the work) referencing again in Harvard style.
Important point in the Research Methodology section:
(For the subsections – Research Philosophy, Research Approach, Research Design, Data collection and Data Analysis – Write a few lines about the types and then provide justification for your choice).
E.g.:
Research Philosophy:
Write about the main types of research philosophies Interpretivism and positivism, explain what you chose and justify your choice of philosophy.
Repeat the same for format for each of the other layers of the Research Onion.

RM Assignment –Proposal template
(Word Length 4000 (10% deviation allowed))
Cover Page
Research title ( Keep this short and simple)
Module name
Student Name and ID
Date of submission
Abstract (Guidelines for number of words – 200-250 words)
Table of contents
1. Introduction (Guidelines for number of words – 800-1000)
1.0 Introduction
1.1 Background
1.2 Problem statement
1.3 Benefit or significance of the research
1.4 Motivation (Optional)
1.5 Research Aim- use the active verb.
1.6 Research Objectives – use the active verbs.
2. Literature review (Guidelines for number of words – 1800-2000)
Provide an Introduction
Write the literature review based on the themes from the Topic of your research with appropriate reference citation.
Write the Research gap / Summarise the important theories.

3. Research Methodology **
3.0 Introduction
3.1 Research Philosophy
3.2 Research Approach
3.3 Research Strategy – explain how the research will be conducted.
3.4 Research Design – explain what type of design will be selected.
3.5 Data Collection- explain how the data will be collected, the sources etc.
3.6 Data Analysis- explain how the data will be analysed.
3.7 Ethical Considerations
3.8 Reliability and Validity
3.9 Time plan (Gantt Chart) (this could be in the main report or in the appendix)
Conclusion and potential outcomes **
**(Guidelines for number of words 1000-1200 for Section 3 including conclusion section)
Reference list
HARVARD STYLE REFERENCING MANDATORY
The List at the end of the work:
Alphabetical order/Second names first/initial(s) only for first name(s), etc.
+ other techniques.
Do not number or bullet point the List
Do not sub-divide the List
Remember in-text (throughout the work) referencing again in Harvard style.
Important point in the Research Methodology section:
(For the subsections – Research Philosophy, Research Approach, Research Design, Data collection and Data Analysis – Write a few lines about the types and then provide justification for your choice).
E.g.:
Research Philosophy:
Write about the main types of research philosophies Interpretivism and positivism, explain what you chose and justify your choice of philosophy.
Repeat the same for format for each of the other layers of the Research Onion.