analytical report about “WeWork” company and explain how their innovation was different in their industry and how they managed to grow step by step from the initial stage that the idea was formed by the founders to the stage they are right now in 2022.
WeWork was a failure but it is still one of the biggest stories on wall street!
Struggling with where to start this assignment? Follow this guide to tackle your analytical report easily!
Analytical Report: The Rise and Fall of WeWork
Title Page
- Follow APA format for the title page.
- Include title, your name, course name, instructor’s name, and date.
Introduction (Level 1 Heading)
- Introduce WeWork: Brief background on its founding and mission.
- Explain the purpose of the report: Analyzing its innovation, growth strategy, and downfall.
- State your thesis: WeWork redefined the co-working space industry but suffered due to overexpansion, financial mismanagement, and leadership issues.
WeWork’s Innovation and Industry Disruption (Level 1 Heading)
- Traditional Office Space vs. WeWork’s Model (Level 2 Heading)
- How WeWork differentiated itself from traditional leasing models.
- Focus on flexibility, community, and tech-driven workspaces.
- Innovative Business Model (Level 2 Heading)
- Membership-based model instead of long-term leases.
- Targeted startups, freelancers, and large corporations.
- Tech Integration and Branding (Level 2 Heading)
- AI-driven space utilization.
- Focus on “culture” and “community” marketing.
Step-by-Step Growth of WeWork (Level 1 Heading)
- Founding Stage (2010-2014) (Level 2 Heading)
- Founded by Adam Neumann & Miguel McKelvey.
- Initial success in NYC with the first WeWork locations.
- Expansion Phase (2015-2018) (Level 2 Heading)
- Rapid global expansion.
- Massive investments from SoftBank.
- Diversification into WeLive, WeGrow, and WeWork Labs.
- Pre-IPO Turmoil and Financial Decline (2019-2020) (Level 2 Heading)
- Failed IPO due to overvaluation and leadership controversies.
- Adam Neumann’s exit and restructuring efforts.
- Post-Neumann Era and Current State (2021-2022) (Level 2 Heading)
- Restructuring and leadership changes.
- Shift to a sustainable business model.
- Public listing via SPAC merger in 2021.
Reasons for WeWork’s Failure (Level 1 Heading)
- Overvaluation and Unsustainable Growth (Level 2 Heading)
- Valuation peaked at $47 billion before crashing.
- Expanding too fast without profitability.
- Leadership and Governance Issues (Level 2 Heading)
- Adam Neumann’s erratic decisions and extravagant spending.
- Lack of board oversight.
- Financial Instability and Market Realities (Level 2 Heading)
- Reliance on SoftBank’s funding.
- Long-term lease commitments vs. short-term tenants.
- COVID-19’s impact on demand for office spaces.
WeWork’s Legacy and Future Prospects (Level 1 Heading)
- Impact on the Co-Working Industry (Level 2 Heading)
- Inspired competitors like Industrious, Spaces, and Knotel.
- Changed how companies approach office space.
- Current Business Model and Recovery Efforts (Level 2 Heading)
- Focus on cost-cutting and profitability.
- Partnerships with enterprise clients.
- Can WeWork Succeed in the Long Run? (Level 2 Heading)
- Will it overcome financial struggles?
- Is there still demand for flexible workspaces post-pandemic?
Conclusion (Level 1 Heading)
- Summarize key takeaways from WeWork’s rise and fall.
- Reiterate its impact on the industry despite its financial troubles.
- Final thoughts on its future prospects.
References (APA Format) (Level 1 Heading)
- Include all sources used for analysis.
Final Submission Checklist
6-8 pages (excluding title and reference pages)
APA formatting throughout (Times New Roman, 12-pt font, double-spaced)
Detailed analysis of WeWork’s innovation, growth, and failure
Turnitin submission for originality check
Now you’re ready to write a well-structured and insightful analytical report on WeWork!