****ALASKA AIR GROUP**** Strategic Recommendations: Proposal Assignment Project

****ALASKA AIR GROUP****
Strategic Recommendations: Proposal Assignment
Project Introduction and Background
First, you should be familiar with the difference between a business proposal and a business
plan. The business proposal is used to address a specific problem or opportunity within an
organization. Proposals will typically be focused and abbreviated in content and heavy with
supporting arguments and data. A business plan on the other hand is much more detailed. A
business plan takes the business proposal and adds all of the specifics (costs, required equipment,
timelines, facilities, personnel, etc.) necessary for a presentation to board members or investors.
It is common for decision makers to ask for a proposal before a plan.
Second, strategic recommendations refer to specific recommendations that focus on improving
operational effectiveness and/or efficiency. Effectiveness refers to the idea of goals and mission.
How effective are current processes and procedures at meeting company goals? Efficiency refers
to the idea of resources. How much of company time, talent, and treasures are being used to
achieve specific outcomes? Strategic recommendations focus on improvements in these areas
and may come from the creation of new profit centers or the overhaul of existing ones.
The proposal template provides additional instructions on assignment elements and layout.
**As more discussion board forums are finished I will upload them here for continuiety and to make things easier. **