1. Find a Non-Profit Healthcare Organization of your choice 2. Audit their

1. Find a Non-Profit Healthcare
Organization of your choice
2. Audit their Marketing
Communications (pp 40-42)
3. Reflecting on Chapter 7, marketing
communications, identify the key marketing communications strategies they are
using.
4. Reflecting on Chapter 8, Evaluate
their marketing communications.
5. Write up a two-page summary of
your evaluation.
6. Remember to use examples to demonstrate
your points and include a snapshot example.