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Please email me so I can send you case study from book that I have that is needed to be able to do this case study
Format
Executive Summary (200 – 300 words)
Discussion of Questions (4 – 5 pages)
Conclusion (150 -200 words)
Question
What are the McDonalds’ core competencies?
What is the McDonald’s business model? How does McDonald’s make money?
Which trends in McDonald’s external environment are likely to have the greatest impact on the company’s ability to sustain a competitive advantage?
What is McDonald’s strategy? Has it changed over the last few decades, and if so, how