Use only the fille attached to answer the questions.
Your assignment:
The case follows Mel Young, Founder and President of Homeless World Cup, a non-profit organization whose mission is to eliminate homelessness around the world. Homeless World Cup organizes annual soccer tournaments in host cities and through its grassroots partner organizations, recruits and trains homeless people to play in the events. The case highlights the early days of founding and building the organization, including Young’s inspiration for the idea, and also covers the importance of strategy, branding, and marketing and the organization’s relationship with Nike.
Give your analysis on the following items.
1. What are the key factors that explain the growth to date of the Homeless World Cup? What are the likely growth accelerators going forward?
2. What factors may have inhibited the growth to date of the Homeless World Cup? What factors likely may inhibit growth going forward?
3. What are the benefits for a company like Nike to partner with the Homeless World Cup? What could potentially go wrong with the event? What are the associated risks?
4. Mel Young views the Nike partnership as a “jewel.” Recommend a strategy to Young that makes the continued high-level involvement of Nike highly likely.
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