The task They have asked you to undertake a thorough and extensive market analys

The task
They have asked you to undertake a thorough and extensive market analysis of the industry and the clean energy sector the organisation currently operate within. As a result of the investigation and analysis, the executive board want a report on the organisation’s opportunities and threats over the next 3 – 5 years.
During the meeting, the executive board has shared with you their intent to pursue aggressive non-acquisitional growth in the coming years, with the aspirations to become the leading player for the industry, not just the sector.
They accept that to achieve the organisation’s growth aspirations, the organisation will need to enter new and progressive sectors. As part of your analysis, the executive board wants you to evaluate the clean energy sector for its existing and potential growth. They want this sector included in your analysis and report.
The executive board has provided you with a tight deadline for this work volume – only a few weeks.
At the end of the meeting, one of the board members knew this task was not going to be easy, and that this was the first time you had undertaken this type of work. They pulled you to the side and provided you with a bit of professional advice:
Block around 10-12 hours per week your diary to work on the project each week. Try to make them a minimum of 2 hours, but not more than 4 (due to wear-out).
They warned, “business will continue to operate as usual, as will personal and family commitments – nothing stops just because you have a project!”
Start immediately on the task.
They also warned, “Unfortunately, we don’t have all the industry data, so it takes time to gather all the necessary information to complete a project like this”.
Be precise.
They said, “Don’t ramble or misuse bullet points”. They went on to say, “the board loath disconnected or contradictory discussion. My recommendation is – be precise and be clear with the intent of what you are saying. Oh, and also, make sure your analysis is based on evidence. If in the report you use statement of fact, that is fine, as long as you provide them with the insight – after all, if they can read the numbers or find the information themselves, then why did they employ you?!”
Be professional.
Last piece of advice they said, “One of the executive board members is very particular about the presentation of work. They will not tolerate typos, spelling, or grammatical errors. The layout needs to be easy to follow, and the transition of paragraphs are essential. If the report is difficult to read, they immediately tune out!”