Directions: In this assignment you will determine the segment of the population

Directions: In this assignment you will determine the segment of the population you will consider as your target market for the new product (Chai Tea and company is Pepsi Co) you are introducing as part of your marketing strategy plan project. Using marketing tools about segmentation, respond to the following questions when designing your target market segment:
·        What are the specific demographics you might appeal to?
·        What are some lifestyle and behavioral traits of this segment?