You are a professional team evaluating two potential partnerships in the grocery category

Please complete the following 2 prompts by providing two (2) paragraphs for each prompt. One paragraph discussing the pros/cons of each company and then one paragraph describing why you chose the company you did for each example.
1. You are a professional team evaluating two potential partnerships in the grocery category. Both are exclusive deals, so you can only have one (1) of the two companies. Evaluate both deals and choose one, explaining your reasoning as to why you chose the deal.
Company A
– Company is smaller but still popular in your market. They are not as sophisticated with sports sponsorships, so they do not activate at a very high level and do not have many other sponsorship deals. Company A has been a partner of your team for 10 years and has grown their investment level over the time. Overall, they have been great partners and are eager to continue their partnership.
– Investment: $500,000 annually for 5 years
– Activation investment (what they plan to spend on leveraging the partnership): $40,000 annually
Company B
– Company is the largest grocery store in the market and throughout the surrounding areas. They have many sponsorship deals and activate/leverage them at a high level, but there is some concern about getting lost in the clutter.
– Investment: $450,000 annually for 5 years
– Activation investment: $100,000 annually
2. You are a professional sports team and you have three automotive partners looking to become exclusive in the category. They will have prominent exposure throughout your venue, so every fan at the stadium and at home will know they are a partner. Evaluate the three (3) options and determine which you would choose.
Auto Company A (Domestic Automaker like Chevy or Ford)
– Investment: $250,000 annually for 7 years
– Company has good brand recognition and resonates well with your fans.
Auto Company B (Import Automaker like Kia or Hyundai)
– Investment: $450,000 annually for 3 years
– Company does not have a strong presence in your market and there is some concern that the brand is not of a high quality.
Auto Company C (Luxury Import Automaker like Mercedes or BMW)
– Investment: $350,000 annually for 5 years with incentives based on sales
– Company is a higher end brand and is very respected. There is some concern that they will not see the value and will not resonate with most fans.