Background & Strategic Approach

Jagiar Land Rover (JLR) is a car manufacturer based in Coventry. It has a number of circular business model initiatives, including electric vehicle programmes, however Annette Bvindi, the recently appointed Circular Business Director, feels the company could and should be doing much more. Annette is seeking to introduce a series of digital circular business model (CBM) programmes designed to enable the firm to achieve net zero greenhouse gas emissions, and offsetting reduced to zero, by 2040.

To this end, Annette has come up with a collection of potential projects, inspired in part by some of the research in this area [1]. The initial programme she wishes to implement should include both embedded system and management system projects, three of each in her view.

A budget of up to two million pounds per project has been set aside for each of these projects, together with a programme risk budget of two million and a management reserve of another two million. Annette is of the view that a programme consisting of six projects and implemented over the next three years or so, is the best way forward. The systems may be developed inhouse, or using external technology platforms (or some combination of the two). No more than two projects should be run in parallel due to programme resource constraints.

JLR, as indicated above, has made a start on its CBM journey. Nonetheless, this is not an area of strength for the firm. So, Annette has called in your company, a circular economy consultancy startup, to come up with a report highlighting the suggested programme. She wants to present your proposals to the JLR board in mid-2022.