Business an

copy of your final Plan of Action, as well as a description of your work setting and the needs analysis as discussed in the Purpose Handbook.

This week after reading/reviewing the materials, engaging in Constructive Actions and completing the assignments and exercises, students will:

Identify strategies to solicit and keep your customers;

Explain how to convey your promotional messages to your target customer in the brick and mortar and virtual markets;

Explain the value and importance of customer relations management in soliciting and keeping customers;

Understand and explain the value of ROI in social media marketing efforts;

Be able to track analytics and metrics of social media activity to measure the effectiveness of social media marketing efforts;

Include your Situational Analysis of your Branding Strategy including your final logo and Media Kit.