perspective on Startegy

Established in 2000 as a joint venture between Verizon Communications and Britain’s Vodafone, over the last 12 years Verizon Wireless has emerged as the largest and consistently most profitable enterprise in the fiercely competitive U.S. wireless service market (see the Opening Case to Chapter 2 for details of the industry). Today the company has almost 136 million subscribers and a 38% market share.

1. What resources underlie Verizon’s strong competitive position in the U.S. wireless tele-communications industry?
2. Explain how these resources enable Verizon to improve one or more of the following: efficiency, quality, customer responsiveness, and innovation.
3. Apply the VRIO framework and describe to what extent these resources can be considered valuable, rare, inimitable, and well organized.

4. What must Verizon do to maintain its competitive advantage going forward in the increasingly competitive U.S. wireless telecommunications industry