Read the case “The Louis Vuitton $2900 Smartwatch—High Tech or High Fashion? It’s All in the Eye of the Beholder” in Chapter 5. Incorporate the following topics into an essay in the order depicted below using at least 1200 words demonstrating an understanding of both the READ and ATTEND sections. Select at least three appropriately related scholarly sources from the online Bethel Library Database and the textbook to incorporate into your work. Use the APA Essay Template for formatting. Refer to the grading rubric for evaluation details.
Discuss the level in Maslow’s Hierarchy of Needs into which the Tambour Horizon best fits and then make a case for how it could fit into each of the other categories in Maslow’s Hierarchy.
Explain the success that the Louis Vuitton Smartwatch has experienced in relation to self-concept, self-esteem, and self-consciousness.
Write about brand personality. Describe the brand personality of the Louis Vuitton Smartwatch and compare it to the brand personality of the Apple watch.
Textbook(s)
Solomon, M. (2020). Consumer behavior: Buying, having, and being (13th ed.). Pearson.
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