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** Today, you are the CFO of DargeanGrix, Inc.  You’ve identified an area in the organization where you think things can be improved, and you have an idea about how this can be done.

• Explain your idea for improving a DargeanGrix process.
• Explain how your idea would help improve the process, department, or organization.
• Explain why your idea can help move the organization or department forward.
• Discuss what you are willing to do to support the exploration of the idea (e.g., research the possibilities, be the pilot test department, lend team members to the project development, etc.).
  • Explain how these elements will help provide additional information or other possibilities for improving the process, department, or organization.

Your goal in the video is to sell the idea to your senior leader colleagues and create buy-in for exploring your idea and your approach.**

Consider how you would champion this change, and think about what you would need to present to your senior management colleagues to make the case for exploring the change in DargeanGrix.

NOTE: The chosen technology is only a framework and isn’t as important as your justifications using the intangibles you identified in your Week 2 What are Intangibles Worth? discussion forum, Current Intangible Business Costs assignment, and from reviewing the An Intangible Example document in your recommended resource section.

Using the elements you identified in the DaregeanGrix scenario in Week 2 for justification,

• Build a table with approximate costs associated with each of the elements in the company’s current environment.
  • Some of these should be actual (tangible) costs and some should be implied (intangible) costs (e.g., customer satisfaction, employee satisfaction, efficiency, etc.).
• Weigh the tangible costs and the intangible improvements that the new technology will bring to the organization using a narrative format and contextual reasoning.
• Justify the solution using the intangible elements the solution will provide.
• Explain how these elements have a significant impact on the organization, employees, and customers.

Remember that your goal is to justify a possible investment using intangible benefits in a new technology for which there is little traditional return on investment (ROI).

The Value of Intangible Benefits paper

• must be 5 to 6 double-spaced pages in length (not including title and references pages) and formatted APA
•  must utilize academic voice.
• must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
•  must use at least 5 credible sources

The Value of Intangible Benefits: Justifying New Technology for DargeanGrix, Inc.

Introduction

• Opening Statement: Begin with a brief overview of the challenges DargeanGrix is facing and the importance of process improvement.

• Context: Mention that the CFO has identified a process that could be improved through new technology and that evaluating intangible benefits is critical for justifying investment.

• Thesis Statement: This paper demonstrates how implementing a new technology at DargeanGrix can improve efficiency, employee satisfaction, and customer experience, highlighting the tangible and intangible benefits that support organizational growth and strategic objectives.

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Current Environment and Identified Problem

• Describe the process or department that needs improvement.

  • Example: “The customer order processing system is outdated, leading to delays, errors, and employee frustration.”

• Explain why it is a problem:

  • Tangible effects: lost revenue, overtime costs, system downtime

  • Intangible effects: employee burnout, reduced customer satisfaction, brand reputation impact

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Table: Tangible and Intangible Costs in Current Environment

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Proposed Technology Solution

• Describe the technology you are recommending (e.g., cloud-based ERP, AI-driven order tracking, automated workflow).

• Explain how the technology improves the process:

  • Reduced errors, faster processing, real-time tracking

  • Improved employee engagement due to simpler workflows

  • Enhanced customer satisfaction through timely updates

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Justification Using Intangible Benefits

• Narrative Reasoning:

  • Link each intangible benefit to organizational outcomes:

    • Employee satisfaction → lower turnover → cost savings in training

    • Customer trust → repeat business → long-term revenue growth

    • Efficiency → less frustration → stronger organizational culture

• Explain why these benefits are significant even without traditional ROI metrics.

Example Table: Projected Benefits of New Technology

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Supporting Exploration of the Idea

• Explain what you, as CFO, are willing to do to support the project:

  • Research vendor options and cost estimates

  • Pilot test in a department or unit

  • Allocate staff to assist with development and implementation

• Explain how this supports buy-in and provides additional insights:

  • Early data on efficiency gains

  • Real-world feedback from employees

  • Identification of additional improvement opportunities

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Rationale and Organizational Impact

• Discuss how the technology moves the organization forward:

  • Supports strategic goals

  • Improves internal processes

  • Enhances employee engagement

  • Strengthens customer relationships

• Tie intangible benefits to organizational success and sustainability

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Conclusion

• Recap the problem, proposed solution, and intangible benefits.

• Reinforce the strategic importance of investing in technology, even when ROI is difficult to quantify.

• Close with a persuasive statement about the value to employees, customers, and the organization.

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References (APA 7th Edition Example)

1. Drucker, P. F. (1993). Post-capitalist society. Harper Business.

2. Kaplan, R. S., & Norton, D. P. (2004). Strategy maps: Converting intangible assets into tangible outcomes. Harvard Business School Press.

3. Lev, B. (2001). Intangibles: Management, measurement, and reporting. Brookings Institution Press.

4. Roos, J., & Roos, G. (1997). Measuring your company’s intellectual performance. Long Range Planning, 30(3), 413–426.

5. Stewart, T. A. (2001). The wealth of knowledge: Intellectual capital and the twenty-first century organization. Doubleday.

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✅ Tips to Expand to 5–6 Pages:

• Include examples or hypothetical scenarios with numbers to illustrate potential improvements.

• Discuss limitations or challenges with technology adoption.

• Integrate quotes or findings from your sources to strengthen your academic voice.

• Include both narrative and visual tables to support readability.

 

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