Perfect Executive Brief for Sales Management

Posted on | by Linus

EXECUTIVE BRIEFS

Article can be selected from any periodical.It is very important to follow the format provided by the instructor.The article selected must be about a Sales Topic.The article cannot be over 180 days old from the date of the brief.The brief must be typed, only one page, please provide the URL under the name of the publication in heading 3).You are to use Times New Roman and 12 font.The brief is to be one full page in length and single spaced.The purpose of the executive brief assignment is to have students read about a sales management topic, and then develop a brief about the information gained from the article.It is not an exercise in one’s ability to copy, but rather one’s ability to read about a subject, then put the information into one’s own words in the form of an executive brief.DO NOT COPY AND PASTE.If you copy and paste your assignment, you will be given a zero for the assignment. Example is attached to this syllabus.Grading criteria will be: 35 points for content, 10 points for format and 5 points for grammar.The Executive Briefs are worth 50 points each for a total of 200 points. (4 x 50 = 200).

 

Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

Step-by-Step Guide to Writing a High-Scoring Executive Brief

Step 1: Choose the Right Article

  • Select an article from a credible business or sales periodical

  • Ensure it focuses on a sales or sales management topic

  • Confirm the article was published within the last 180 days

  • Save the URL — you will need it for the heading

✔️ Tip from your tutor: Articles discussing sales leadership, CRM strategies, sales forecasting, compensation plans, or sales technology work especially well.

Step 2: Set Up Your Document Correctly (Format Matters!)

Before writing anything, format your paper:

  • Font: Times New Roman

  • Size: 12-point

  • Spacing: Single-spaced

  • Length: Exactly one full page

  • Alignment: Standard academic formatting (no extra spacing)

📌 Formatting is worth 10 points, so do not skip this step.

Step 3: Create the Required Heading

At the top of the page:

  1. Title of the executive brief

  2. Name of the publication

  3. Publication URL in Heading 3 format

Example:

Sales Performance in a Digital Economy
Harvard Business Review
### https://hbr.org/2025/01/example-link

Step 4: Read the Article Actively

  • Read the article at least twice

  • Identify:

    • The main sales issue

    • Key arguments or findings

    • Practical implications for sales management

✍️ Take notes in your own words — do not copy sentences.

Step 5: Write the Executive Brief

Your executive brief should include:

  • A clear summary of the article’s main idea

  • Key insights relevant to sales management

  • Why the information matters to sales leaders or organizations

✔️ Write as if you are briefing an executive who wants the key points quickly and clearly.

Step 6: Paraphrase — Do NOT Copy

  • Use your own sentence structure

  • Change wording, order, and phrasing

  • Avoid quoting unless absolutely necessary (and even then, sparingly)

🚨 Copying—even small sections—results in an automatic zero.

Step 7: Edit for Grammar and Clarity

  • Read your brief out loud

  • Check grammar, spelling, and sentence flow

  • Ensure the writing is professional and concise

Remember: Grammar is worth 5 points, and easy points should never be lost.

Step 8: Final Review Before Submission

Ask yourself:

  • Is it exactly one page?

  • Is the article within 180 days?

  • Is the topic clearly related to sales?

  • Is everything written in my own words?

If yes — you’re ready to submit.

Helpful Resources for Students

Here are reliable sources students can use to find appropriate articles and writing support:

Sales & Business Articles

Paraphrasing & Writing Help

 

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