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Recruitment of Females and Military Veterans

 

Before you begin this assignment, be sure to review the Module 2 Background readings.

 

You work as VP of Human Resources for a private-sector employer in an industry that has historically attracted only civilian males (for example, earth-moving equipment, steel making, etc.). Because of your organization’s great success in recruiting women and also military veterans, you want to write a press release as free publicity for your organization’s efforts. Prepare a 2- to 3-page attention-grabbing press release, covering the following:

1. Importance of (a) hiring both genders and also of (b) hiring military veterans.
2. How your private-sector organization has overcome the difficulty of hiring women to jobs in an industry that historically has attracted only men.
3. Explain your best practices in targeted recruitment efforts in (a) hiring women and (b) military vets.
4. Bring in industry statistics from the IBIS World database in the Trident Online Library to enhance and deepen your information.
5. Bring in at least two other companies by name, preferably in the same industry as your spotlighted company:

1. A company that has been successful in hiring women in positions previously held by men.
2. A different company that has a strong practice of hiring military veterans.

 

For a discussion on writing a press release, with examples, refer to the following resource:

 

James, G. (2010). How to write a press release, with examples. https://www.cbsnews.com/news/how-to-write-a-press-release-with-examples/

 

Use at least three reputable outside sources plus any applicable background readings to strengthen your discussion.

 

To find information in IBIS World in the Trident Online Library: Search IBIS World by clicking on “Additional Sources” under the Library search box. Click on the question mark icon after the IBIS World heading to learn how to navigate the site.

 

Since this is an academic exercise, be sure to add a title page and reference page when you submit your press release.

 

Upload your assignment by the module due date.

 

 

 

 

 

SLP Assignment Expectations

Your paper will be evaluated using the criteria as stated in the SLP rubric. The following is a review of the rubric criteria:

• Assignment-Driven: Does the paper fully address all aspects of the assignment? Is the assignment addressed accurately and precisely using sound logic? Does the paper meet minimum length requirements?
• Critical Thinking:Does the paper demonstrate graduate-level analysis, in which information derived from multiple sources, expert opinions, and assumptions has been critically evaluated and synthesized in the formulation of a logical set of conclusions? Does the paper address the topic with sufficient depth of discussion and analysis?
• Business Writing:Is the essay logical, well organized, and well written? Are the grammar, spelling, and vocabulary appropriate for graduate-level work? Are section headings included? Are paraphrasing and synthesis of concepts the primary means of responding, or is justification/support instead conveyed through excessive use of direct quotations?
• Effective Use of Information:Does the submission demonstrate that the student has read, understood and can apply the background materials for the module? If required, has the student demonstrated effective research, as evidenced by student’s use of relevant and quality (library?) sources? Do additional sources used provide strong support for conclusions drawn, and do they help in shaping the overall paper?
• Citing Sources:Does the student demonstrate understanding of APA Style of referencing by inclusion of proper citations (for paraphrased text and direct quotations) as appropriate? Have all sources (e.g., references used from the Background page, the assignment readings, and outside research) been included, and are these properly cited? Have all sources cited in the paper been included on the References page?
• Timeliness: Has the assignment been submitted to TLC (Trident’s learning management system) on or before the module’s due date?
  

  Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

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  Step-by-Step Guide for Structuring and Writing Your Press Release

  This assignment requires writing a 2–3 page press release that highlights your organization’s success in recruiting women and military veterans into roles in a traditionally male-dominated industry. Here’s how to structure it effectively:

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  Step 1: Understand What a Press Release Is

  A press release is a public communication tool designed to share newsworthy developments in a compelling and concise format. It should follow the format of:

  • A catchy headline

  • A strong lead paragraph

  • Factual body content with supporting stats

  • A closing with contact info or next steps

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  Step 2: Organize Your Press Release into These Sections

  Headline (Title of the Press Release):

  Create a powerful, attention-grabbing title such as:

  “Breaking Barriers: [Your Company Name] Champions Inclusion by Recruiting Women and Veterans in [Industry Name]”

  Opening Paragraph (The Hook):

  Begin with a bold statement that outlines your organization’s achievement. For example:

  “[Your Company Name] has made industry history by successfully diversifying its workforce—welcoming women and military veterans into roles traditionally dominated by civilian men in the [specific industry].”

  Paragraph 2 – The Importance of Hiring a Diverse Workforce:

  • Explain why hiring both genders matters for innovation, collaboration, and performance.

  • Emphasize the value veterans bring—leadership, discipline, technical expertise.

  Paragraph 3 – Overcoming Hiring Barriers for Women:

  • Describe the challenges your industry faces with gender diversity.

  • Share what your company has done differently: mentorship programs, flexible shifts, inclusion training, on-site child care, female-friendly equipment, etc.

  Paragraph 4 – Targeted Recruitment Best Practices:

  • For Women: Job fairs at women’s colleges, female-focused recruitment ads, inclusive language in job postings.

  • For Veterans: Partnering with military transition programs, recognizing transferable military skills, offering on-the-job training.

  Paragraph 5 – Support with Industry Statistics:

  • Pull 2–3 relevant stats from IBISWorld to show workforce trends or labor gaps in your industry.

  • Mention how your company’s recruitment efforts are aligned with or ahead of these trends.

  Paragraph 6 – Industry Comparisons:

  Bring in two other real-world companies to provide credibility:

  • Company A: Known for integrating women successfully (e.g., Caterpillar’s initiatives to increase female engineers).

  • Company B: Recognized for veteran hiring (e.g., Boeing or Amazon’s veteran hiring programs).

  Closing Paragraph – Results & Call to Action:

  • Summarize your results (e.g., “A 35% increase in female hires in 12 months”).

  • Invite media or stakeholders to visit your careers page, attend a diversity event, or contact HR.

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  Step 3: Include Essential Extras

  • Title Page: Include a formal title page with your name, assignment title, course, and date.

  • Reference Page: Cite all sources in APA format (at least 3 reputable sources + any background readings).

  • Professional Format: Use press release structure but keep academic integrity in citations.

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  Step 4: Research Tips

  • Use Trident’s Library > IBIS World for labor and industry stats.

  • Check out CBS News’ article by Geoffrey James on how to write a press release (linked in your assignment).

  • Look for credible sources like Forbes, SHRM.org, or company career sites for your industry examples.

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  Final Reminders:

  • Meet the 2–3 page length.

  • Use clear, professional language.

  • Focus on real, measurable efforts and results.

  • Stay aligned with the tone of a Human Resources executive—celebratory but data-informed.

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