“How to Analyze a Firm’s Strategic Plan and Environment”

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1. Please read the Gridlines and Instructions carefully.
2. Refer to the attached Example project.
3. Submit the part of Analyzing Firm’s Main Elements of Strategic Plan & Environment by 28th February 2025:
– vision, missions, objectives, tactics and KPI.
– External Analysis
– Internal Analysis
**make sure to provide the tables as text not images.

Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

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Part 1: Vision, Mission, Objectives, Tactics, and KPI

Start by defining each of the key elements of a strategic plan. You’ll need to understand these components and demonstrate how they interrelate to guide the firm’s overall strategy.

1. Vision:

• Define what the company wants to achieve in the long-term.
• The vision should be inspiring and set a clear direction for the organization.
• Example: “To be the global leader in eco-friendly products.”

2. Mission:

• This is a statement of the company’s purpose.
• It explains why the company exists and what it aims to achieve in the short term.
• Example: “To provide high-quality, affordable products while promoting sustainable living.”

3. Objectives:

• Objectives are specific, measurable goals the company aims to achieve.
• They should be time-bound and achievable.
• Example: “Increase market share by 10% over the next two years.”

4. Tactics:

• Tactics are the specific actions or steps the company will take to achieve its objectives.
• These are often short-term actions that are specific to certain functions or departments.
• Example: “Launch a targeted marketing campaign to increase brand awareness.”

5. Key Performance Indicators (KPI):

• KPIs are measurable values that determine how effectively a company is achieving its objectives.
• Example: “Customer satisfaction rate,” “Return on investment,” or “Market share growth.”

Table 1: Summary of Vision, Mission, Objectives, Tactics, and KPI

Component	Definition	Example
Vision	Long-term aspiration of the company	“To be the global leader in eco-friendly products.”
Mission	Purpose of the company	“To provide high-quality, affordable products while promoting sustainable living.”
Objectives	Specific, measurable goals	“Increase market share by 10% over the next two years.”
Tactics	Specific actions or steps to achieve objectives	“Launch a targeted marketing campaign to increase brand awareness.”
KPI	Metrics to measure success	“Customer satisfaction rate,” “Return on investment,” “Market share growth.”

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Part 2: External Analysis

The external analysis involves assessing factors outside the organization that can influence its strategy. This includes:

1. Industry Analysis:

• Identify trends, challenges, and opportunities in the industry.
• Use tools like PESTLE (Political, Economic, Social, Technological, Legal, Environmental analysis) or Porter’s Five Forces to analyze the external environment.

2. Market Analysis:

• Research the market size, growth rate, and competition.
• Identify your target customers, their needs, and behaviors.

3. Competitive Analysis:

• Evaluate key competitors in the industry.
• Identify their strengths and weaknesses.

Table 2: External Factors Analysis

External Factor	Description	Impact on Strategy
Industry Trends	Overview of market trends	Opportunities or threats based on trends
Market Size	Size and growth of the market	Determines potential for growth
Competition	Overview of key competitors	Helps identify areas for differentiation

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Part 3: Internal Analysis

The internal analysis examines the company’s internal strengths and weaknesses.

1. Strengths:

• Identify what the company does well.
• Look at the company’s resources, capabilities, and reputation.

2. Weaknesses:

• Identify areas where the company could improve.
• Look at challenges, resource gaps, or inefficiencies.

3. Resources and Capabilities:

• Assess the company’s financial, human, and technological resources.

Table 3: Internal Factors Analysis

Internal Factor	Description	Impact on Strategy
Strengths	What the company excels at	Identifies areas for leveraging strengths
Weaknesses	Areas needing improvement	Highlights areas to focus on for improvement
Resources	Financial, human, technological resources	Determines capability to execute strategies

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Part 4: Writing the Paper

Once you’ve gathered the data, you need to organize it into a structured paper. Here’s a quick outline:

1. Introduction:
   • Provide a brief overview of the company and its purpose.
   • State the purpose of the paper and what you will analyze.
2. Main Body:
   • Vision, Mission, Objectives, Tactics, and KPIs:
     • Discuss each element in detail and how they align with the company’s strategy.
   • External Analysis:
     • Present your findings using tables and discussion of the external factors.
   • Internal Analysis:
     • Highlight the strengths and weaknesses of the company.
3. Conclusion:
   • Summarize the main findings and how they can inform the company’s strategy.
   • Suggest potential improvements or next steps.

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By following these steps, you’ll ensure a clear and logical structure to your paper. Don’t forget to review and revise your work before submission, making sure everything flows coherently.

Good luck with your assignment!

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