You have been hired by a minor league baseball team as the director of ticket operations. You have a stadium that holds 6,000 people total, with 350 premium seats including club level and suites. Over the past five years the team has averaged 4,521 fans per game with a .719 win percentage over that same period of time. Over that same period of time, one-third of ticket revenue has come from premium seating, while group sales have only accounted for 8 percent of ticket revenue. The team has 75 home games per season. There are five full-time and two part-time employees who work in the ticket office. In addition to you, there is an assistant director of ticket operations, a sales representative focusing on season tickets, one person focused on group sales, and one focused on premium seating. The two part-time employees work on game days in the box office and help sell single-game tickets. The assistant director has worked there for eight years. The season ticket rep has worked there for four years. The group salesperson has worked there for two years and the premium seating rep has worked there for one year. Both of the part-time employees have been there for seven years.
Develop a motivation plan that addresses what type of incentives would be available for your salesforce. Be sure to address how and why you would incentivize different levels of employees (e.g. length of tenure, importance of type of ticket sold, etc.) (30 pts) and different types of sales (e.g. general admission, group, etc.) (30 pts). Also, be sure to explain how this plan helps the organization generate maximum revenue (40 pts). Your paper should be at least three pages using 12-point Times New Roman or Cambria font with one-inch margins and any sources used should be cited both in-text and on a reference page.
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