this report I must be writing about amazon. Assignment instructions have been uploaded in a document as it will show more detail. Your report must contain the following sections: Industry Analysis
1.1: Company Analysis: Assess the current market position of the firm, including target market, brand positioning and differentiation, market share, and financial standing. 1.2: Competitor Analysis: Analyse the firm’s competitive landscape: major competitors, their market positions, strengths, weaknesses, and basis for competitive differentiation. Financial Strategy and Analysis:
2.1: Budgeting and Cost Management: Develop comprehensive financial budget, highlighting areas for cost reduction – backed by research – and their effects on the company’s financial health and performance.
2.2: Financing Strategies: Explore how the company can effectively use financial services and instruments to raise funds if required, optimise their capital structure, boost growth, and manage risks.
2.3. Investment options and strategies: Explore opportunities for the firm’s expansion or upgrades, technology investments, and other capital expenditures. 3. Customer Experience Enhancement: 3.1: Journey Mapping: Produce a map the typical customer journey touchpoints, analysing pain points and opportunities for improvements. This should include the customer journey from acquisition to post-product delivery.
3.2: Experience Enhancement: Create a custom app will improve customer experience. This app should focus on at least one aspect of the customer journey.
This section of the report should be accompanied by an App prototype. Future Trends and Innovations:
4.1: Market Trend Analysis: Analyse global market trends that are affecting or likely to affect the firm in your chosen industry. 4.2: Emerging Technology Research: Develop a strategy for incorporating artificial intelligence into the business. Conduct research to identify at least two other emerging technologies in the industry. 4.3: Innovation Roadmap Development: Develop a roadmap for integrating these trends, artificial intelligence, and emerging technologies into the firm’s strategic plan, ensuring ongoing relevance and competitiveness. Your report should also contain and address any two of the following three issues: Sustainability Initiatives: 5.1: Carbon Footprint Reduction: Assess the chosen company’s current activities that are relative to carbon emissions and develop strategies for the reduction of such emissions.
5.2: Waste Management and Recycling: Implement waste reduction and recycling initiatives. 5.3: Sustainable Corporate Practices: Explore opportunities for the adoption and implementation of sustainable business practices, such as energy usage in offices and digital documentation to reduce paper waste. Customer Retention and Loyalty Programs:
6.1: Program Assessment: Evaluate the effectiveness of current loyalty programs, understanding member usage, satisfaction, and areas for improvement. 6.2: Competitive Benchmarking: Benchmark against leading loyalty programs in the industry to identify best practices and innovative retention and loyalty strategies. 6.3: Enhancement Strategies: Propose strategies to revamp the loyalty program, focusing on more personalized rewards, seamless redemption processes, and strategic partnerships for expanded benefits. Supply Chain Management Enhancement Initiatives:
7.1: Logistics and Supply Chain Management: Examine the chosen company’s supply chain network, focusing on every step involved in turning raw materials and components into final products and getting them to the ultimate customer. Your recommendations should help streamline the company’s activities to eliminate waste, maximize customer value, and gain a competitive advantage in the marketplace.
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