Scenario Congratulations! You’ve been contracted by a company you’ve always

Scenario
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Congratulations! You’ve been contracted by a company you’ve always admired and that produces innovative products. Your task as a consultant is to help design the mission, vision, and ethics page on the corporate website.
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For this assignment, you will:
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Research the company NIKE website as an example of a mission statement.
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Prepare an internal corporate email about the importance of the mission, vision, and code of ethics. In the email, you will also include recommendations about two design elements for its mission, vision, and code of ethics web pages and how these design elements would support the organization’s business goals.
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Preparation
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For this assignment, you will develop a succinct corporate email (1–2 pages) to your manager on the importance of mission and vision statements and the code of ethics for a chosen business. Research the corporate website of the chosen business and be ready to give some design suggestions for the website.
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Important: Do not send the email to faculty as a real email. Use the Week 4 Assignment Template [DOCX] Download Week 4 Assignment Template [DOCX]to write the email using professional grammar, mechanics, and references. Research the mission, vision, and code of ethics on the corporate website of the business you selected. The Mission, Vision, and Ethics in Organizations media can take you through these first few steps and help getting a start on your assignment.
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Find the mission and vision statements on the website.
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Look for ways the company puts its mission and vision into action and note 1–2 examples.
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Locate the corporate code of ethics. How is it displayed? Is it directed mostly at employees or at consumers? What kind of examples are given?
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Include the improvements you would recommend for these statements. Explain why.
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Review the QuickStart: Mission, Vision, and Ethics media to learn the key purposes of these statements. Gather any additional background you need on the topic, including reading the resource below. Be prepared to cite at least three reputable resources to support your ideas, including the website you researched.
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Barker, P. (2016). Draft your code of ethics. Accountancy Ireland, 48(4), 61–63.
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Instructions
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Write a 1–2 page internal corporate email using the Week 4 Assignment Template [DOCX] Download Week 4 Assignment Template [DOCX]and include the following:
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Format.
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FROM: (writer of the email).
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TO: (audience for the email).
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RE: (reason or topic for the email).
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Introduction.
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Describe the chosen website reviewed.
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Briefly state the purpose of the email.
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Body paragraphs.
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Explain the purpose and key elements of mission statements.
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Use real-world examples and supporting evidence from your chosen organization.
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Explain the purpose and key elements of vision statements.
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Use real-world examples and supporting evidence from your chosen organization.
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Explain the purpose and key elements of a code of ethics.
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Why should the code of ethics be directed toward all stakeholders, including leadership, employees, and customers?
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Evaluate the effectiveness of the examples you provided from your website by explaining how they support the business goals, explaining what improvements you would recommend for these statements, and why.
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Describe two elements (graphics, buttons, links, menus, other items specific to the design of a webpage) to include on your selected company’s website on the mission, vision, and ethics web page on the corporate website.
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Explain the rationale for adding each to the website.
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Explain how these elements could support business goals.
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Conclusion.
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Review the purpose of the mission, vision, and code of ethics.
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Review how the suggested elements for the website could support business goals in the future.
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References. (This is in addition to your 1–2 pages of content.)
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Submit your email as an assignment. Do not send it as a real email or course message to faculty.
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Example assignment: You may use the Week 4 Assignment Example [PDF] Download Week 4 Assignment Example [PDF]to give you an idea of what a Proficient or higher rating on the scoring guide would look like.
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Additional Requirements
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Your assignment should also meet the following requirements:
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Font and font size: Times New Roman, not larger than 12-point font.
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Organization: Based on the intended audience, your internal corporate email should be well organized and written in clear, succinct language.
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Template: Use the Week 4 Assignment Template [DOCX] Download Week 4 Assignment Template [DOCX]to help you organize your email.
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Length: 1–2 pages of content, in addition to a reference page.
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Resources: Include at least three reputable resources in the body of the email to support your ideas, including your chosen website.
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APA: Follow APA rules for citing sources that support your analysis and conclusions. See the Evidence and APALinks to an external site. section of the Writing Center for guidance.
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Reminder: Submit your email as an assignment. Do not send it as a real email or course message to faculty.
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Competencies Measured
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By successfully completing this assignment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:
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Competency 1: Explain the underlying principles of successful businesses.
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Explain the purpose and key elements of mission and vision statements.
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Explain the purpose and key elements of a company’s code of ethics.
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Evaluate the effectiveness of mission, vision, and code of ethics statements.
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Competency 2: Examine ethical principles associated with the field of business.
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Describe two elements to include on the mission, vision, and ethics web page of a corporate website.
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Competency 5: Communicate in a manner that is scholarly, professional, and consistent with expectations for the field of business.
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Convey purpose, in an appropriate tone and style, incorporating supporting evidence and adhering to organizational, professional, and scholarly writing standards.
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Organize content so ideas flow logically with smooth transitions.