LAN A PROMOTION STRATEGY/DEVELOP OR PROTECT THE BRAND International communicatio

LAN A PROMOTION STRATEGY/DEVELOP OR PROTECT THE BRAND
International communications create some of the most interesting and difficult aspects of global business
activities. This should be closely tied to your target audience. What will you recommend in country? You will
also have to investigate if there are any prohibitions against advertising by foreign firms. Are trade
promotions permitted?
FEEDBACK (IMPLEMENT THESE CHANGES): I like what you have so far for promotion strategy, but I think instead of a plan, we have to come up with actual examples.
Like phase 1 we kind of did that with the target market part, do you think you could alter it to maybe talk about specific examples like which marathons to partner up with or which influencers to partner up with, Or which specific retailers to do promotions with, etc. So like the plan is good but I think we need to implement it or show examples instead of telling them they need to do it