Company: Clasica Prints
Stakeholder Analysis
Actual personal experience, education, and training in the area/ industry of proposed business for all key stakeholders
Industry Analysis
A brief overview and long-term outlook for growth
Review industry size, trends, and target market segment.
Identify who leads the industry in terms of:
Price
Quality
Market share
Competitive Analysis
Discuss the strengths and weaknesses of each primary competitor.
Consider sales, quality, distribution, price, production capabilities, reputation, and products/services.
Outline how your product or service measures in the area of pricing and identify your competitive advantage.
Prepare a first year and a 3-year sales forecast in dollars and units.
Briefly outline your sales and advertising plans.
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