Students will be expected to attend a sporting event of their choosing, and keep a journal of what they notice related to marketing. For example, were the tickets hard copy or electronic? How was the promotion? Were their barcodes to scan? Types of technology used? After keeping the journal, students will reflect on the pros and cons to write a paper. Students should submit a written paper that is at the minimum 3 pages of written material. Students must use APA format and include a title page, then at least 3 pages of written material, followed by a References page.
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