This week, we’ll shift our focus to effective communication. As we move into Wee

This week, we’ll shift our focus to effective communication.
As we move into Week 2, there are a few things I would like to note: Be sure you are using APA 7 not APA 6.
You cannot have a reference without citation(s).  I think this blog might help you understand the relationship between citations and references:  https://blog.apastyle.org/apastyle/2011/02/whats-a-reference-list-for.html. 
If you use a direct quote, your in-text citation must include a page number or paragraph number.
2-2 Assignment:  Communications Plan Template
This week, you will also complete the 2-2 Assignment:  Communications Plan Template.  This assignment is due Sunday by 11:59 pm.  The case study for your Final Project, “BlewMinds: Leveraging Influencer Communication Strategies,” is available in the Harvard Business Review module.
Using the Communications Template, identify two overall issues that are present in the final project case that can be addressed using internal and external communications. For each issue, note the red flags that contribute to the issue and list those factors in the first column in the template. For each factor, identify potential communications that would need to be developed to address that component of the issue, the audience that the communication would need to reach, and the objective for the communication.
From this template, you should be able to select one of the two issues to focus on for the purpose of your final project and develop the ideas you have noted for Milestone One.
Use Communications Planning: Getting the Right Messages Across in the Right Way to assist you in completing the template.