Banana Republic Store visit with questions and comparisons to Lululemon Banana R

Banana Republic Store visit with questions and comparisons to Lululemon
Banana Republic store’s location
105 5th Ave, New York, NY 10003
This is a flagship store of Banana Republic, I will provide photos of images for you.
The theme of the brand is TRAVEL!!!
They recently started their HOME COLLECTION!!!
ANSWER on the following concepts:
What is Banana Republic’s brand essence and is it expressed in the store?
1. Hospitality
2. Cleanliness
3. Assortment, visually appealing
4. Fixturing in keeping with the brand aesthetic
5. References to
– art
-culture
– music
– technology
– celebrity
6. Lifestyle brand components
7. Experiential retail
– touch
-smell
-events
– community building
8. Brand storytelling
– QR codes
-Displays
-Associates
I have provided a store visit to Banana Republic which included photos