The intention is to develop critical thinking by looking into the two sides of

The intention is to develop critical thinking by looking into the two sides of an issue in Non-Profit Marketing. So, you will have to search on your own for an additional source to cite, and in 350 words, no less, answer the following questions:
What is (or are) the main message(s)? Be thorough and professional.
How does he/she/they support his/her/their arguments?Pinpoint facts, stats, references, cite, if possible
What are the opposing views?Cite and analyze
What are your views on the matter?Balance the two positions.
In your own words, discuss the applicability of the piece.