https://hbr.org/2013/12/analytics-30   Write an executive summary for this art

https://hbr.org/2013/12/analytics-30
 
Write an executive summary for this article.
What are the three most critical issues described in the article? Analyze and discuss in great detail.
What are the three most relevant lessons learned from the article? Analyze and discuss in great detail.
What are the three most important best practices of this article? Analyze and discuss in great detail.
How can you relate this article to the topics covered in your textbook? Please explain, analyze, and discuss in great detail.
Do you see any alignment of the concepts described in this article with the class concepts reviewed in the textbook? Which are those alignments and misalignments? Why? Please explain, analyze, and discuss in great detail.