Midterm response paper : There will be a midterm response paper (5-6 pages) wher

Midterm response paper :
There will be a midterm response paper (5-6 pages) where you will identify a luxury fashion brand ( Bottega Veneta ) who is currently employing specific strategies and execution to market to a younger digital audience(Gen Z).
-Provide an overview of the Bottega Veneta’s business
-Describe the company’s strategy and execution
-Analyze the key elements of the program/campaign
-Deliver an assessment of the efficacy of the initiative including identifying future potential efforts to amplify as well as potential downsides and risks.
-Provide a detailed list of suggested marketing tactics and communications strategies.
One of the reasons I chose Bottega Veneta is that Bottega Veneta has undergone a strategic transformation in recent years to adopt a new brand positioning and design style. This transformation has attracted a lot of media attention and is very interesting to understand how brands adapt to changing market trends and consumer preferences. On the other hand, Bottega Veneta employs some innovative approaches to engaging with consumers, which is important for understanding how luxury brands leverage digital channels.