Responses can be about a specific aspect of a reading, how readings connect, criticism of a concept or use of content analysis, etc. The goal is to meaningfully engage with how scholars are addressing media and promotionalism or using certain methods in their research.
😀 300 words and please follow APA form
Please write a response to any individual text or combination of texts: (😀 Choose one)
– Harms & Kellner (1991). Toward a Critical Theory of Advertising (link available on A2L)
– McAllister & Aupperle (2017). Class and Advertising (pp. 208-220)
– Powers & Greenwell (2017). Branded Fitness: Exercise and Promotional Culture (pp. 523-541)
Additional Readings:
– Arvidsson (2006). The Brand as Information Capital (pp. 124-137)
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