Wal-Mart could consider two options for continued growth: (a) going upscale, (b)

Wal-Mart could consider two options for continued growth: (a) going upscale, (b) expanded international retailing. How transferable are Wal-Mart’s sources of competitive advantage into these areas? Are there particular aspects in each domain — that is, specific ways to go upscale or specific geographies —that Wal-Mart should target given their VRIO resources and capabilities? Use a model to help you clearly answer these strategic questions!