Sex in advertising: Does sex sell? Should advertisers rely on sex appeals to sel

Sex in advertising: Does sex sell? Should advertisers rely on sex appeals to sell more products? Are sex appeals in advertising good or bad?
Include these 2 sources in the essay. Pardun, C. J. (2014). Sex in Advertising (Chapter 7). Advertising and Society: An Introduction (pp. 106-120). Wiley.
Liu, F., Cheng, H., & Li, J. (2009). Consumer responses to sex appeal advertising: A cross-cultural study. International Marketing Review, 26(4/5), 501-520.
– Analyse an issue and develop an argument
Conduct research on the subject matter of your topic. Gather sufficient evidence to back up your stance. Supporting evidence includes factual knowledge, statistics/data, and expert opinions found in books, academic journals, newspapers, trade magazines, government reports, and other reputable and credible sources. Here, you will also examine supporting evidence for the opposite view so that you are fully informed of both sides of the arguments.
– Organise your argument and write a paper
Introduction: Introduce your topic, provide the background of the topic, and state your view (position) of the topic.
Opposing view (possible objections of your stance): Summarise counterclaims and supporting information for the opposing view. Then, refute the opposing view.
Your argument (your stance): Explain your claims and provide support for your claims. We suggest you provide three (3) overall points here.
Conclusion: Restate your position and summarise its implications.
Use no less than 10 sources exclusing the one’s provided.
Paper Should be 1500 words.
Note: My professor uses copy leaks to check for AI content to make sure the paper is passed through https://copyleaks.com/ai-content-detector