Prepare: Digital and interactive media allows consumers to stay up-to-date with

Prepare: Digital and interactive media allows consumers to stay up-to-date with the latest news while they are on the go. It also allows them the opportunity to become involved in the news gathering process in some instances. In other instances it allows them to be able to “talk back” to media outlets to let them know the types of news they are interested in. While it may seem that this is an asset to news organizations, it can often be challenging for them to truly figure out how to give the audience what they want while maintaining the integrity of sound journalism. Read Chapters 7 and 8 in the textbook. Then, read the information on the following websites:
Balance of power shifts from major news outlets toward individual journalists
https://ijnet.org/en/opportunities
6 ways writing for online is different than print

6 Ways Writing for Online Is Different Than Print

Reflect: After reading the material, consider the following:
How do you believe news organizations who deliver digital content will have to change to compete with alternative forms of digital media?
Does branding the journalist seem like a viable option for attracting readers?

Write: After considering the news offerings of your local news media outlets, write a 250-300 word response that addresses each of the questions. In your initial post, you must include at least one in-text citation from the reading material and an additional in-text citation from a scholarly source that you locate in the Ashford University Library or from another credible source. At the end of your post, include your name and a full reference for all sources cited in the body of your post. All citations and references must adhere to APA style guidelines as outlined in the Writing Center Links to an external site.
Check it! Your post must be submitted through Grammarly Links to an external site. prior to submission.