Homburg, C., Stierl, M., & Bornemann, T. (2013). Corporate social responsibility

Homburg, C., Stierl, M., & Bornemann, T. (2013). Corporate social
responsibility in business-to-business markets: How organizational
customers account for supplier corporate social responsibility
engagement. Journal of Marketing, 77(6), 54-72.
critically evaluate the article’s strengths, weaknesses, and contribution to the study field using the outline below as a guide:
The cover page will include: Articles Title and Author’s 2)Name of Journal’s 3) Date of publication, 4) Your name
Executive
Summary :Summarize the significant aspects of the entire
article, including: 1) The overall purpose and general area of study of the
article. 2) The specific problem being addressed in the study. 3)The main findings of the article.
Literature
Review : Briefly summarize the overall themes presented in the
Literature Review. 1) Was the literature review applicable
to the study, current and thorough? 2)Were there gaps in the literature
review?
Data
Analysis: 1) Identify the methodology used: qualitative,
quantitative,
mixed? Was the chosen methodology appropriate for the study? Why or why
not? 2) Did the data analysis prove or disprove the research
questions? Explain.
Results/Conclusion:
In this section, you will address
the following: 1) Describe the article’s relevance to the field of
knowledge. 2) Outline the strengths and weaknesses of the article. Be
specific. 3) Based on the article, what future
research do you think needs to be accomplished in this area? 4) What are
your key points and takeaways after analyzing the
article?
4 pages double space not including cover page, abstract and references