For this activity, you will need to visit a casual dining restaurant. This could be a chain restaurant, a local business, a café, or even a cafeteria on campus (this is a good option if you are on a tight budget, and would prefer to observe without participating as a customer).
Bring a copy of the following questions with you for this activity. Take plenty of notes, and respond to each of the following questions as thoroughly as possible. Be sure to incorporate information from the course readings in your review comments.
You can submit your review in the format of a short video, a pod-cast review, a powerpoint or other type of presentation, or as a word document with your responses to the prompt questions. Feel welcome to get creative with your restaurant review, and you may add questions and review criteria as you see fit.
COVID-19 Health and Safety Note: Due to the on-going pandemic, you may elect not to visit a restaurant to complete this assignment. The site visit is entirely optional. If you do elect to visit a restaurant, it is required that follow If you are not vaccinated, you will need to comply with local and state guidelines that require masks for unvaccinated people. You may also visit a restaurant or café with COVID-19 safety procedures in place that differ from local or state guidelines, such as required face coverings, social distancing, and/or outdoor dining (some establishments are still requiring this even for vaccinated individuals). Be prepared to to honor whatever the policy of the establishment you visit. All restaurants and café’s on campus will meet university criteria, but you may find others in your local area that feel safe to you as well. If you have COVID-19 related concerns about dining, or if for any other reason you are unable to visit a restaurant (this can be personal, budget related, etc. and you not have to disclose your reasons to me), please e-mail me directly and we will come up with a plan for you to base this assignment off of a digital ordering experience, carry-out option, or even a dining experience you’ve had in the past. Do not participate in any dining experience that feels unsafe, uncomfortable, or incurs an unusual expense to you. We can work out a personal plan that meets your needs.
QUESTIONS:
What is the name of the restaurant & what type of establishment is it?
Who do you perceive the restaurant’s target markets to be?
How does the restaurant embed opportunities for suggestive selling in the menu? (consider things like add-ons, take-away options, or internal merchandising).
What strategies do servers employ to practice suggestive selling?
Discuss the effectiveness of suggestive selling techniques at this operation, and describe what, if anything you would change.
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