ch 1. Customer Relationship Management Strategies for Business Markets. Ch 2. Se

ch 1. Customer Relationship Management Strategies for Business Markets.
Ch 2. Segmenting the Business Market and Estimating Segment Demand.
Initial Postings:
Read and reflect on the assigned readings for the week. Then post what
you thought was the most important concept(s), method(s), term(s),
and/or any other thing that you felt was worthy of your understanding in
each assigned textbook chapter.Your initial post should be based upon
the assigned reading for the week, so the textbook should be a source
listed in your reference section and cited within the body of the text.
Other sources are not required but feel free to use them if they aid in
your discussion.
Also, provide a graduate-level response to each of the following questions:
Some
customers are more open to relationship marketing initiatives than
others. Under what conditions would customers tend to be more
responsive to relationship-building efforts by the salesperson?
Sara
Lee Corporation derives more than $1.5 billion of sales each year from
the institutional market (for example, hospitals, schools, and
restaurants). Explain how a firm such as Sara Lee or General Mills
might apply the concepts of market segmentation to the institutional
market.