I: Home Depot is quite busy each morning because local contractors, home remod

I: Home
Depot is quite busy each morning because local contractors, home
remodelers, and other small-business customers are buying the products
they require for the day’s projects. Such small-business customers
represent a huge market opportunity for Home Depot or Lowe’s. Describe
particular strategies these retailers could follow to target and serve
these customers.
II: Harley-Davidson,
the U.S. motorcycle producer, recently purchased some sophisticated
manufacturing equipment to enhance its position in a very competitive
market. First, what environmental forces might have been important in
spawning this capital investment? Second, which functional units were
likely to have been represented in the buying center?