Choose a Healthcare Facility: Richmond University Medical Center. A. Planning p

Choose a Healthcare Facility: Richmond University Medical Center.
A. Planning phase : 1. How can I define and study different healthcare marketing services? 2. How can define a management related problem of diverse healthcare services? 3. How can I establish an appropriate strategy for improving healthcare marketing services?
B. Choose the best goal Based on the needs analysis, identify goals for improving effectiveness of healthcare marketing services.
Taking into consideration possible outcomes, time frame, resources, risks, constraints, and my own learning and career needs, which of the possibilities I have reviewed provides the best opportunity for a Constructive Action ?
What short-term and long-term goals am working towards which will involve marketing services?
What further information do need in order to enact my plan of action ? What theories do intend to use to support my plan and actions?
Maintain a critical log, or record of all strategic processes with an evaluation of each recorded event to facilitate revision of the plan if necessary. Explain how your newly acquired knowledge is being used to achieve the purpose.
GOALS: Take a look at your goal or goals. Goals are specific, measurable, achievable and tangible business objectives. This is more than an exercise in semantics-it’s expressing the goal in a concrete way that can be managed.
STRATEGIES: This is the first level of “what’s next.Strategies are the ideas and broad approaches that support the goal. There can be more than one strategic approach to achieving a goal.
TACTICS: Think of these as the tools that give your plan traction and energy. Tactics are the specific action items, details and activities that must occur for the strategy to be successful. You’ll want to list several tactics under each strategy.
Project 2 : SWOT ANALYSIS OF YOUR FACILITY
Strength unique strength of your services as compared to others
Weakness deficiencies of your services compared to others
Opportunities areas in which your business can succeed
Threats competition for similar businesses
Project 3: SERVICES OFFERED AT THIS FACILITY Medical services to be rendered based on the type of facility:
Strategic Planning long- term goals ; where you want to be in 5-10 years from now
Tactical Planning – steps to achieve strategic goals ; how should it be done
Resource planning man power and material resources needed for the project
Operational planning step – by- step implementation on daily , weekly , or monthly basis ; use Gantt Chart to schedule tasks and track progress